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Twerking, James Corden and Frozen Meerkats. Which Was The PCW Winner In 2016?
20/04/17 16:37It’s a good time to be a major price comparison site. As premiums have risen , the number of consumers shopping around a...
Aggregator Questions: Why Small Differences Make A Big Difference To Pricing
06/04/17 14:33Some insurance brands deliberately offer different prices on each of the price comparison websites (PCWs) and there are ...
Meet Our New General Insurance Pricing Expert
15/12/16 14:53John Blevins is a General Insurance specialist with 19 years’ experience in the insurance industry. Having worked in an ...
Can James Corden Save Confused.com?
08/09/16 12:04Last month Confused launched a new ad campaign fronted by James Corden. Behind the wheel (a position already familiar to...
Building A Credible Brand In The Age Of The Aggregator
01/09/16 15:50Financial Services marketing teams face their toughest challenge yet when it comes to improving the way their brands are...
5 Questions To Improve Your Performance On Price Comparison Websites
21/07/16 13:49Price comparison websites (PCW's) have a huge role to play in the distribution strategy of most serious insurance brands...
Price Comparison Websites More Than Just A Shop Window
02/06/16 18:15The increase in the number of consumers shopping around has spurred on the aggregator market, and familiarity with the m...
The Power Of The Meerkat
02/06/16 17:46Just as Aviva is leading the way for insurance providers to focus on value and customer service over price, Compare The ...