Our Mission


We are an insight partner for financial services, inspiring confident decisions that build consumer trust

At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market. Whether in the UK or in our other markets around the world, our unique collection of company data helps all the players understand the competitive landscape.


About us


Featured insurance blog posts

How do financially vulnerable customers buy insurance?

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The protection of financially vulnerable customers is squarely in the FCA’s sights. It recently launched a consultation on proposed guidance for firms on how treating these customers fairly should work in practice.

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Why insurance brokers need to rethink their instalment costs

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A small change in presentation can have a big impact on the bottom line. What happens when drivers tell price comparison websites (PCWs) they want to spread the cost of their insurance over monthly payments is a live example.

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The relationship between renewal premium change and retention rate

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We have been able to determine that profitable growth is driven by a focus on renewals and that there is a proven link between brands with strong retention rates and high levels of customer engagement.

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Insurance blog


Featured banking blog posts

How generation Z will shape the holidays of the future

Generation Z will shape the holidays of the future

Inspired by social media, paid for with multi-currency accounts and guided by digital apps and maps — the travel preferences of generation Z are are shaping the holidays of the future.

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Banks aren't converting brand awareness into market share

Banks aren't converting brand awareness

Our biannual travel money report reveals that although many banking brands are front of mind as travel money providers, none of them make it to the top ten most used providers. 

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Libra: the facebook revolution that the public doesn't want

Libra the facebook revolution

Most British consumers are suspicious of social media companies, and would be unhappy to trust them with their banking details, Consumer Intelligence data suggests.

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Banking blog

Client partners include


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Ian Rowlands
Vice President of Partnerships at GoCompare

GoCompare - working with CI


Hadley Vernon
Head of Market & Competitor Intelligence at Direct Line Group

Consumer Intelligence provides valuable data, insight and consultancy that feeds into discussions and decisions in numerous parts of the business. The fortnightly newsletter they distribute provides independent thought leadership on the General Insurance market and is quoted by senior leaders in the business.

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Hadley Vernon
Case studies