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The impact of GIPP
Following the implementation of the new FCA General Insurance Pricing Practices (GIPP), we have already seen significant change in the general insurance market when it comes to price and product, across both motor and home.
Whilst the industry once moved as one with a similar strategy at its core, the elimination of dual pricing and the loyalty penalty has given way to a plethora of strategies, leading to volatility and continued uncertainty in the market.
But the question is: How will this play out over the coming months and years?
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