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Should Attracting Custome...

What are the key differences between those who buy their insurance using price comparison ...

Lies, Damned Lies, And Ma...

In the brutal battle for customers and attention, advertising is everything for insurance ...

Twerking, James Corden an...

It’s a good time to be a major price comparison site. As premiums have risen , the number ...

Aggregator Questions: Why...

Some insurance brands deliberately offer different prices on each of the price comparison ...

Meet Our New General Insu...

John Blevins is a General Insurance specialist with 19 years’ experience in the insurance ...

Can James Corden Save Con...

Last month Confused launched a new ad campaign fronted by James Corden.

Building A Credible Brand...

Financial Services marketing teams face their toughest challenge yet when it comes to impr...

5 Questions To Improve Yo...

Price comparison websites (PCW's) have a huge role to play in the distribution strategy of...

Price Comparison Websites...

The increase in the number of consumers shopping around has spurred on the aggregator mark...

The Power Of The Meerkat

Just as Aviva is leading the way for insurance providers to focus on value and customer se...

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