The marketing messages that we provide are created and substantiated using our price benchmarking and/or consumer research data. Both of these data sets are nationally representative and provide an independent, fair and accurate view of the general insurance market.
The use of pricing claims within General Insurance is regulated by both the Financial Conduct Authority (FCA) and the Advertising Standards Authority (ASA). In general terms, advertisers need to make sure that the advertisement is clear, fair and not misleading to the person reading it.
In the FCA's words*:
“ (1) This guidance applies in relation to a financial promotion that makes pricing claims, including financial promotions that indicate or imply that a firm can reduce the premium, provide the cheapest premium or reduce a customer's costs.
(2) Such a financial promotion should:
(a) be consistent with the result reasonably expected to be achieved by the majority of customers who respond, unless the proportion of those customers who are likely to achieve the pricing claims is stated prominently;
(b) state prominently the basis for any claimed benefits and any significant limitations...”
Where possible either the Consumer Intelligence logo or asterisk should be used, according to our brand guidelines referenced. In instances where this is not possible, our brand should be referenced as follows, with the details of the substantiation.
Any use of our marketing messages and brand name or logo needs to be signed off by the Consumer Intelligence marketing team prior to go-live. This needs to be provided with a 48-hour turnaround time.
Referencing Consumer Intelligence:
Data provided by Consumer Intelligence Ltd, www.consumerintelligence.com
Exciting Insight by Consumer Intelligence Ltd www.consumerintelligence.com
Link to guidelines & methodology here.
