The Question Set Monitor provides you with a comprehensive understanding of current PCW customer journeys.
We take the stress out of annual audits by keeping you up to date with questions, available options, and answers exactly as they appear on each of the big four Price Comparison Websites. Tracked over time, we are able to identify changes in these journeys and report these to you, so you can ensure your pricing strategy remains aligned.
Take the stress out of annual audits
Understand differences in question sets between PCWs
Stay abreast of competitor journeys
Better understand the impact on pricing
Frequently asked questions.
At Consumer Intelligence, we run quotes daily, and therefore we are able to identify when these journeys change.
The service accurately records the exact question wording and ordering, along with the drop-down options and available selections, and indicates where look-ups are used to prepopulate answers. This detail is provided for a new customer car and home insurance quote journeys across the big four PCWs, identifying the main differences between the sites.
The Question Set Monitor quickly and efficiently identifies changes in PCW customer journeys that have the potential impact on pricing and mappings. By providing regular and concise updates, this service allows you to have complete confidence in your decision-making at all times.
"The Consumer Intelligence Mappings Diagnostic helped us to identify several legacy mappings in place which were actively harming the competitiveness of our brand. By changing our mappings, we are on track to improve our increase our income by more than £50,000 per year."