We recruit using various sources such as direct marketing, social media, and panellist referrals, in order to acquire a diverse mix of panellists from across the UK to give their feedback and engage in consumer research and pricing projects.
We know that trusting our data is real and representative of consumers, and reliability is of paramount importance. We are stringent on quality assurance at every stage, from member verification during the sign-up process, to regular panel sweeps for obsolete accounts or unusual activity. We also run automated and manual QC processes on all of our data as it’s collected to check our data comes from real people who are engaged and responding honestly, to produce the best quality insights on which to base confident business decisions.
Our panel is highly engaged and responsive, and many people sign up purely because they enjoy taking part in research which gets their voices heard. They are an opinionated bunch, and we regularly get great, high-quality responses to various research tasks. We incentivise our panellists financially too, and pay competitive incentives based on requirements to ensure we demonstrate how much we value panellists’ time and effort to take part. There is also a community aspect, whereby panellists can take part in polls, and read articles and posts about the findings from our research projects, to see how we use the results and learn what other Viewsbankers think.
Viewsbank is an online community made up of thousands of people across the UK. In exchange for financial rewards and entries to prize draws, members offer their details for our pricing research, and engage in our communities and other research projects, by completing surveys and assignments for Viewsbank.
