#votedbyconsumers

It’s not easy to win one of our awards - you can't just complete an entry form or write a submission. To win an award, you have to be a winner in the eyes of your customers.

Every year, we use our Insurance Behaviour Tracker (IBT) to survey over 48,000 home and motor insurance customers to find out what they think of the brands from whom they have bought a policy. The handful of brands that are rated most highly, receive a Consumer Intelligence Award.

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Our research shows that consumers are over five times more likely to select an insurer who has an award based on real customer feedback, as opposed to a company who has won an award based on the opinions of industry experts. 

That's why the Consumer Intelligence Awards give winning brands a chance to publicise their commitment to putting customers at the heart of their business.

#votedbyconsumers

A symbol you can trust. 

Customers are more likely to purchase from brands that are recommended by people they trust. That’s what makes an award win so special – it's an award people can trust.

This symbol of trust is more important after the recent FCA announcement on pricing practices. Fair value is now a central focus to every insurer, and what better way to demonstrate how fair your customers feel you are than by winning an award such as these and shouting about it. Award wins can be a fantastic way to attest to fair value - they are a stamp of approval, not just from a board of judges, but from your customers themselves.

The winners of the Consumer Intelligence Awards 2023 in Motor insurance: 

CI_award_logo_2023_drivers_customer_trust

CI_award_logo_2023_drivers_customer_service CI_award_logo_2023_drivers_claims_satisfaction CI_award_logo_2023_drivers_customer_satisfaction CI_award_logo_2023_drivers_recommendation
  • The AA
  • Aviva
  • AXA
  • Direct Line
  • John Lewis 
  • LV =
  • M&S
  • NFU Mutual
  • Saga
  • The AA
  • AXA 
  • Direct Line
  • John Lewis
  • LV=
  • M&S
  • NFU Mutual 
  • Saga 
  • Zurich
  • Aviva 
  • Direct Line 
  • LV= 
  • NFU Mutual 
  • Privilege
  • QuoteMeHappy 
  • Saga
  • Sheilas' Wheels
  • Tesco
  • AXA
  • Co-op
  • Direct Line
  • John Lewis 
  • M&S
  • NFU Mutual
  • QuoteMeHappy 
  • Saga
  • Tesco 
  • The AA 
  • Admiral 
  • Direct Line 
  • John Lewis 
  • M&S
  • NFU Mutual
  • QuoteMeHappy 
  • Saga
  • Tesco

The winners of the Consumer Intelligence Awards 2023 in Home insurance:

CI_award_logo_2023_householders_customer_trust

CI_award_logo_2023_householders_customer_service CI_award_logo_2023_householders_claims_satisfaction CI_award_logo_2023_householders_customer_satisfaction CI_award_logo_2023_householders_recommendation
  • Barclays
  • John Lewis 
  • Lloyds Bank
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
  • Saga
  • Santander
  • Barclays
  • Direct Line
  • John Lewis
  • Lloyds Bank
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
  • Santander
  • Barclays
  • Co-op
  • Halifax
  • John Lewis
  • NFU Mutual
  • Prudential
  • RIAS
  • Saga
  • Tesco
  • Barclays
  • Direct Line
  • John Lewis
  • Lloyds Bank
  • Nationwide
  • Natwest
  • NFU Mutual
  • One Call
  • Saga
  • Barclays
  • Direct Line
  • John Lewis
  • Nationwide
  • Natwest
  • NFU Mutual
  • Saga
  • Sheilas Wheels
  • Swinton 
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Has your brand been named a winner?

If you are a representative of one of this year's Award winners, or would like to find out more about the Awards in general, please fill in the form to register your interest and we will get back to you.

previous award winners

Don't just take our word for it.

"I am thrilled to see that our values are reflected in the views of our customers, having been voted as a 2018 Consumer Intelligence award winner for customer satisfaction, customer service, and customer trust. These accolades are a testament to our dedication to putting customers at the heart of our business."

Jeremy Ward, Home Insurance Commercial Director & GI Product Owner.