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Welcome to the
Consumer Intelligence Awards 

It’s not easy to win one of our awards - you can't just complete an entry form or write a submission. To win an award, you have to be a winner in the eyes of your customers.

Every year, we use our Insurance Behaviour Tracker (IBT) to survey over 48,000 home and motor insurance customers to find out what they think of the brands from whom they have bought a policy. The handful of brands that are rated most highly, receive a Consumer Intelligence Award.

Consumer Intelligence Awards 2021_FINAL


What makes a winning brand?

Dedication, consistency and a successful customer strategy are key ingredients for winning a Consumer Intelligence Award. Whether you’re an insurer, broker or affinity partner, our awards recognise brands that deliver an excellent customer experience throughout their organisation.

Major UK insurers have been relying on our unique blend of insightful data and expertise since 2003. It's what makes working with us so different. And we happen to help you better fulfil the needs of your customers.

 

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Our research shows that consumers are over five times more likely to select an insurer who has an award based on real customer feedback, as opposed to a company who has won an award based on the opinions of industry experts. 

That's why the Consumer Intelligence Awards give winning brands a chance to publicise their commitment to putting customers at the heart of their business, which is exactly what NFU Mutual did last year. As a winning brand in 2020, NFU Mutual utilised their win by including it in a television ad campaign.

You can watch it right here.

Customers are more likely to purchase from brands that are recommended by people they trust. That’s what makes an award win so special – it's an award people can trust.

This symbol of trust is more important after the recent FCA announcement on pricing practices. Fair Value is becoming central to every insurer, and what better way to demonstrate how fair your customers feel you are than by winning an award such as these and shouting about it. Award wins can be a fantastic way to attest to Fair Value. A stamp of approval, not just from a board of judges but from your customers.

 


2022 Winners: Motor insurance categories

 

Do not use 2

  • AA
  • Aviva
  • Churchill
  • Co-op Insurance
  • Direct Line
  • Lloyds Bank
  • LV
  • NFU Mutual
  • Saga
  • Zurich
Do not use 3
  • Admiral
  • Aviva
  • Co-op
  • Direct Line
  • LV=
  • NFU Mutual
  • Saga
  • Sainsbury's
  • Tesco
  • Zurich
Do not use 5
  • Aviva
  • Churchill
  • Co-op
  • Direct Line
  • HSBC
  • LV=
  • NFU Mutual
  • QuoteMeHappy
  • Saga
  • Sheilas' Wheels
Do not use 4
  • Admiral
  • Aviva
  • Churchill
  • Direct Line
  • LV=
  • NFU Mutual
  • Saga
  • Sainsbury's
  • Tesco
  • Zurich
Do not use 1
  • AA
  • Admiral
  • Aviva
  • Direct Line
  • LV=
  • NFU Mutual
  • Saga
  • Sheilas' Wheels
  • Tesco
  • Zurich

 


2022 Winners: Home insurance categories

 

Do not use 2
  • Barclays
  • Co-op Insurance
  • HSBC
  • John Lewis
  • Lloyds Bank
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
  • Saga
Do not use 3
  • Barclays
  • Co-op
  • Direct Line
  • HSBC
  • John Lewis
  • Lloyds Bank
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
Do not use 5
  • Barclays
  • Churchill
  • Co-op
  • John Lewis
  • M&S
  • Natwest
  • NFU Mutual
  • RIAS
  • Saga
  • Tesco
Do not use 4
  • Barclays
  • Direct Line
  • John Lewis
  • Lloyds Bank
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
  • Saga
  • Sainsbury's
Do not use 1
  • Churchill
  • Direct Line
  • HSBC
  • John Lewis
  • M&S
  • Nationwide
  • Natwest
  • NFU Mutual
  • Saga
  • Sainsbury's

 

While the RAC brand has been built on 120 years of trust, it is good to know that we are still known and appreciated for the confidence our name brings.

What makes this award all the more special for RAC Car Insurance is the fact that it's based on a survey of customers and can therefore only be won by a company that demonstrates truly excellent performance day in, day out.

Mark Godfrey Insurance Director, RAC

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I am thrilled to see that our values are reflected in the views of our customers, having been voted as a 2018 Consumer Intelligence award winner for customer satisfaction, customer service and customer trust.

These accolades are a testament to our dedication to put customers at the heart of our business.

Jeremy Ward, Home Insurance Commercial Director & GI Product Owner Lloyds Banking Group

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Has your brand been named a winner?

If you are a representative of one of the Award winners, or would like to find out more about the Awards in general, please fill in the form to register your interest and we will get back to you.