Consumer Intelligence has been measuring how people buy insurance, why they choose the brands they do, and through which channels for years.
Insurers are constantly seeking out new data and new ways of harnessing the data and that was the issue we set out to explore at Motor Insurance World 2017 run by Insurance Post.
Nicky Turnill is Consumer Intelligence’s first Consumer Research Manager. Recently appointed she will oversee both qualitative and quantitative ad hoc research projects at CI.
The value of understanding how and why consumers find, choose and stay with brands is crucial across all industries. In a world where we all consume quick fire communications through social media advertising it has become more difficult to form intimate, long lasting relationships with consumers.