Growth strategy
Our client was experiencing a declining market share, and was targeting a turnaround in performance in order to double in size.
Performance benchmarking
Our client was looking to develop a new strategy and was particularly impressed by another player.
Horizon scanning
Our client was looking to understand how the changing consumer environment will affect consumers over the next 3 – 5 years.
Aligning brand values with product proposition
Our client wanted to know how customers and potential customers interpret and perceive their brand values.
Evaluation of the customer renewal experience
Our client wanted to improve their understanding of how competitors manage their renewal processes.
Supporting an insurer to enter the telematics market
An insurer requested we evaluate the growth opportunity within the telematics market. Resulting in a launch of their telematics product.
Key market events – timely insight to inform pricing
Our client wanted to adopt a ‘fast follower’ pricing strategy in the context of key market changes, such as the introduction of the FloodRe levy & the Ogden rate changes.
Guidance on optimising price promotion on PCW
Our client wanted to understand their competitive positioning during a price-led promotion running on one of the aggregators post-launch
Identify segments for co-funded discounted CPA case study
Our client wanted to model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.
Market check of core rate drops
We tested a new core rate drop for a client prior to the rates going live to test those new rates against the market and minimise over-/under-indexing.
Identify mapping inaccuracies that limit sales
Our client wanted to identify areas of inconsistency in quotability and pricing across the PCWs.
Pricing data an input source in DLG’s econometrics model
DLG has a market leading econometrics model and team, and wanted to improve it’s efficacy through adding reliable third party sources.
Market insight to empower PCW commercial team
DLG’s PCW relationship managers needed a view of how the market is operating across PCWs, to compliment internal metrics and DLG brand performance metrics.
CXS motor increase to drive increased GWP
We wanted to identify opportunities to drive increased value from your subscription, by identifying hypotheses/recommendations for Market & Competitor Insight to take to PCWs.
Market and competitor benchmark of Motor APR strategies
Our client wanted to understand how competitors may be leveraging APR capability to maximise business performance.
Understanding PCW trade performance
Our client wanted to understand their trading performance, specifically when they have experienced much higher PCW conversion than was in their plan.
Independently verified price and value-based messaging - PCW
Our client wanted to be able to independently substantiate a compelling consumer value message that increases sales.
Mapping inconsistencies driving pricing inconsistency
Our client wanted to understand why pricing differs from one Price Comparison Website (PCW) to another.
