working with Consumer Intelligence

We are a data analytics company that helps businesses execute great customer strategies

At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.

Whether in the UK or in our other markets around the world, our unique collection of company data helps all the players understand the competitive landscape.

We blend this with our consumer research, so we know what people are selling and we know what people are buying.  Put those two things together and the magic begins. 

GoCompare - working with CI

Ian Rowlands
Vice President of Partnerships at GoCompare

 


insurance case studies

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Growth strategy

Our client was experiencing a declining market share, and was targeting a turnaround in performance in order to double in size.

CASE STUDY

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Performance benchmarking 

Our client was looking to develop a new strategy and was particularly impressed by another player. 

CASE STUDY

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Horizon scanning 

Our client was looking to understand how the changing consumer environment will affect consumers over the next 3 – 5 years. 

CASE STUDY

 

 

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Aligning brand values with product proposition

Our client wanted to know how customers and potential customers interpret and perceive their brand values. 

CASE STUDY

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Evaluation of the customer renewal experience

Our client wanted to improve their understanding of how competitors manage their renewal processes.

CASE STUDY

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Supporting an insurer to enter the telematics market

An insurer requested we evaluate the growth opportunity within the telematics market. Resulting in a launch of their telematics product.

CASE STUDY

 

 

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Key market events – timely insight to inform pricing

Our client wanted to adopt a ‘fast follower’ pricing strategy in the context of key market changes, such as the introduction of the FloodRe levy & the Ogden rate changes. ​

CASE STUDY

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Guidance on optimising price promotion on PCW

Our client wanted to understand their competitive positioning during a price-led promotion running on one of the aggregators post-launch

CASE STUDY

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Identify segments for co-funded discounted CPA case study

Our client wanted to model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.

CASE STUDY

 

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Market check of core rate drops​ 

We tested a new core rate drop for a client prior to the rates going live to test those new rates against the market and minimise over-/under-indexing. ​

CASE STUDY

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Identify mapping inaccuracies that limit sales

Our client wanted to identify areas of inconsistency in quotability and pricing across the PCWs.

CASE STUDY

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Pricing data an input source in DLG’s econometrics model

DLG has a market leading econometrics model and team, and wanted to improve it’s efficacy through adding reliable third party sources.

CASE STUDY

 

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Market insight to empower PCW commercial team

​DLG’s PCW relationship managers needed a view of how the market is operating across PCWs, to compliment internal metrics and DLG brand performance metrics.

CASE STUDY

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CXS motor increase to drive increased GWP

We ​wanted to identify opportunities to drive increased value from your subscription, by identifying hypotheses/recommendations for Market & Competitor Insight to take to PCWs.

CASE STUDY

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Market and competitor benchmark of Motor APR strategies

​Our client wanted to understand how competitors may be leveraging APR capability to maximise business performance.

CASE STUDY

 

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Independently verified price and value-based messaging - direct

​Our client wanted to be able to independently substantiate a compelling consumer value message that increases sales. ​

CASE STUDY

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Independently verified price and value-based messaging - PCW 

​Our client wanted to be able to independently substantiate a compelling consumer value message that increases sales.

CASE STUDY

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Mapping inconsistencies driving pricing inconsistency 

​Our client wanted to understand why pricing differs from one Price Comparison Website (PCW) to another. 

CASE STUDY

 

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Increase in conversion – Ageas

​Our client wanted to understand their trading performance, specifically when they have experienced much higher PCW conversion than was in their plan.​

CASE STUDY

 

 


banking case studies

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Forex assessment for a retail bank 

Understanding the decline of a banks FX and wealth portfolio and market the forces driving this decline.

 CASE STUDY

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Branding in the travel money market

Consumer Intelligence was asked to help a well-known high street brand review its current travel money pricing.

CASE STUDY

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Pilot testing a new banking product

Providing pre-launch product testing using our in-house panel of consumers for a new bank account. 

CASE STUDY

 


 

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