AI @ Consumer Intelligence
How Consumer Intelligence Embeds AI Across the Business
Welcome to AI @ CI
At Consumer Intelligence we have replaced the A in AI. For us it no longer means artificial intelligence. It means augmented intelligence. This shift matters because it captures what we believe. AI is not a replacement for human expertise. It is the suit of armour that lets us operate at a different level. It gives us superhuman range. Faster thinking. Sharper judgement. More reach than any one person could achieve alone.
This space exists so we can share that journey openly. What we tried. What worked. What did not? The moments where augmentation pushed us forward and the moments where it reminded us to slow down. By showing our progress in full, we hope to offer something practical to our customers, our partners, and everyone watching the market evolve.
Being a small company helps. We can test fast. Learn fast. Change direction when the evidence indicates. Not every organisation has that advantage. That is why we publish our use cases across the business. If our successes help you succeed, and our failures help you avoid the same traps, then this work is worth doing.
As we become more augmented, we want to help you gain those superhuman powers, too. Thank you for reading. Enjoy exploring what we are building.
"Our business is built on turning data into insights that drive smarter decisions, and AI is transforming how we do that. It allows us to see patterns faster, uncover deeper insights, and deliver clarity and context our clients can act on with confidence."
Ian Hughes, CEO, Consumer Intelligence
How Consumer Intelligence Embeds AI Across the Business
At Consumer Intelligence, AI isn’t a bolt-on; it’s built in. We embed artificial intelligence across every part of our business to help clients see the market in full colour: sharper insights, faster decisions, and smarter strategies backed by data and context.
Marketing – engaging with precision and purpose
AI helps us connect with the right audiences, at the right time, with messages that matter. From predictive analytics to content personalisation, we use AI to understand client needs and tailor our communication for maximum relevance and impact. It means we spend less time guessing and more time engaging meaningfully.
Operations – streamlining and strengthening decisions
In our operations, AI is the quiet engine that drives efficiency. By automating routine processes and enhancing real-time decision-making, we free our teams to focus on what they do best: interpreting data, uncovering insights, and supporting clients with clarity and care.
Delivery – mapping the path to consistent insurance pricing
Why comparing insurance prices across different websites is far more complex than it appears on the surface. Although consumers see a simple price comparison, Consumer Intelligence's approach reveals the hidden challenges involved.
Client Insights – powered by Apollo and Atlas
Our AI-enabled platforms, Apollo and Atlas, bring market intelligence to life at postcode level. They analyse millions of data points to show not just what’s happening, but why, empowering insurers to target, price, and compete with confidence.
Practical, explainable Machine Learning built on UK insurance market data.
Engineered Features
Years Real Daily Pricing Data
GB Postcodes Covered
Datasets
How AI Powers Consumer Intelligence
At Consumer Intelligence, AI isn’t a bolt-on; it’s built in. We embed artificial intelligence across every part of our business to help clients see the market in full colour: sharper insights, faster decisions, and smarter strategies backed by data and context.
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