Over the past year, the numbers of consumers shopping around continued to rise. Home insurance shopping rates reaching a peak of 79.2% between August and November, while Motor rose to a high of 86.2% between May and July.
How can brands capitalise on these almost unprecedented levels of promiscuity?
While we know consumers primarily consider price and cover, they are increasingly open to input from other sources. Recommendations — whether from friends, family, review websites or awards — have a part to play in the final decision, and in the digital economy this is more so the case than ever.
Consumer opinions are not only easier than ever to find; they also carry the greatest weight. According to our survey of over 2,000 adults, 43% of people trusted other customers’ feedback, compared to only 19% as a level of faith in ‘industry experts’.
We are therefore delighted to reveal the top 10 insurance brands in the UK for Customer Recommendation*, as voted for by the most important judges — consumers. These providers have impressed their customers enough to make them not only willing to stay at renewal, but also willing to recommend the brand to others.
Top 10 brands for customer recommendation
It can be hard to convey to consumers that your brand is about much more than just price. Our awards can help you reinforce messages about what it’s like to be a customer of your brand.
Find out how to highlight your achievements and grab the attention of your customers.