In the age of price-driven aggregation, does brand still matter?
It is well known, and already noted in a previous blog, that older demographics are generally slower to adapt to online shopping and customer service experiences.
Shopping around for motor insurance has hit its highest mark in over four years as pricing increases and new regulation start to take their toll.
Acquiring new customers is expensive, and by their very definition they are the customers you know the least about.
The headline figures on shopping around at renewal have been high for a long time, but they have masked a big difference amongst different types of shoppers.
Drivers are feeling the crunch as motor insurance premiums hit an average of £666 in the year to June 2017 with the average motor insurance bills now 15.7% more expensive than a year ago. Customers are now seeing the impact when their renewal letters come through from their insurer with the increases clearly highlighted as last year’s premium is displayed.
This week we have published our report on making customer experience count, giving a rundown of the 2017 Consumer Intelligence Award winners and how they have achieved success.
For many, pets are very much part of the family, but there’s no doubt they add to the household bills. So it should not be a surprise when we report from our consumer research that pet insurance is considered by many to be expensive or not worth having.
With motorbike insurance premiums on the rise and the number of riders growing, disclosure of last year’s premium at renewal will spur an increase in the number of motorbike riders shopping around for insurance quotes and contacting their insurer.
Pet owners use more traditional channels when it comes to choosing their insurance provider. They take recommendations seriously, whether from friends or vets, more than they do for home and motor insurance. That’s little wonder when nine of ten pet owners say their pet is so important to them that they consider them part of the family.