For a product that is sold on a promise, the success of insurance brands depends on instilling trust in consumers.
For most people, buying an insurance product is not a pleasure purchase, and having the confidence their insurer is going to deliver when they need it most has a huge bearing on the brand they choose.
As a result, we are delighted to reveal the top 10 companies in the UK for customer trust*, as voted for by you.
Top 10 brands for customer trust
Do what you say you are going to do — demonstrate you are trustworthy
Brands who are successful in building trust will benefit through both gaining and keeping their customers.
Trust naturally comes in to play when considering whether to give brands permission to use your personal data, as we found last year when examining the impact of GDPR. Brands that are regarded as trustworthy and safe are up to twice as likely to gain consent. So it’s not just good customer service. It’s good business too.
We congratulate the Top 10 brands for Customer Trust, and everyone involved in delivering this success.