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Your pricing experiment didn’t fail. The market just moved faster than you did.
25/03/2026, 16:11Most insurers are running pricing experiments. Rates are adjusted, positions shift, results are tracked. The assumption ...
Are insurers designing products for behaviour that no longer exists?
25/03/2026, 15:53For years, the industry narrative has been simple: insurance is a price-driven market. Consumers want cheaper cover, and...
The Under-25 Motor Market is Being Misread
26/02/2026, 11:50Over the past two years, many insurers have reduced exposure to under-25 drivers. The rationale appeared clear. Claims v...
Interview: Turning Market Behaviour into Pricing Advantage
26/02/2026, 11:31Pricing teams have never had more internal data. Yet many still struggle to answer a simple question: Are we pricing ris...
Car Insurance Deflation Slows Sharply as Young Drivers and London Diverge from National Trend
25/02/2026, 17:12Young drivers see prices rise 3.7% year-on-year while over-50s benefit from 6.7% deflation. Market stabilises as correct...
The UK Car Insurance Market Is Not One Market, It’s Eight
25/02/2026, 16:02Car insurance pricing has become increasingly complex as insurers have adopted richer data sources and more advanced mod...
AI Makes Consumers More Likely to Complete Insurance Decisions, Not Avoid Them
23/02/2026, 13:08Recent volatility in insurance, wealth management and price comparison stocks has highlighted investor uncertainty about...
Motor Add-Ons: The Quiet Test Of Consumer Duty
22/01/2026, 15:21Motor insurance pricing is no stranger to regulatory scrutiny, yet one important part of the proposition continues to op...
Quoted Home Insurance Premiums Continue To Fall As Market Competition Intensifies
22/01/2026, 15:20Average quoted prices for home insurance continue to fall as competition intensifies with providers cutting premiums and...
Why Some of the Biggest PCW Performance Issues Never Show Up in Insurer Data
20/01/2026, 11:15Insurers spend a huge amount of time analysing pricing performance across price comparison websites. When results don’t ...