For the insurance industry, this past 12 months has been something of a rollercoaster. With big changes coming into force, firms have had to adapt significantly, all the while keeping abreast of what's been happening in the wider market. As we approach the end of another busy year, we're looking back at the biggest news and trends of 2021, and what better way to take stock than to review our most popular articles of the year?
There's much activity in the motor market right now with an abundance of differing strategies at play, and our Insurance Behaviour Tracker data shows that launching on PCWs has given Aviva the biggest gain in motor. Check out the other top brands for momentum in this article.
Despite unusual and challenging circumstances brought on by the pandemic, we are seeing trust in general insurance rising. This could have direct links to fair or even competitive pricing at renewal, which begs the question: Will trust continue to rise as the FCA pricing remedies take effect and price walking becomes a thing of the past?
Falling rates in the home insurance market have meant less intense competition from brands to aggressively grow market share. Our momentum figures show a market share gain of +0.21% was enough to earn a place in the top 10, less than half the rate needed be a top 10 grower in the motor market.
Our research shows that around a third of shoppers drop off between PCW search and purchase. This article looks into elements like digital confidence and customer journeys, as we attempt to piece together the changing habits and behaviours of insurance customers that buy online.
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happy holidays and a Happy New Year.
from 29 December to 31 December.
Thank you for your continued support and we will be back in touch in the new year!
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