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How brands prepared for GIPP with pricing movements and product tiers
How brands prepared for GIPP with pricing movements and product tiersJan 27, 2022 2:27:22 PM
In the final month of 2021, changes in pricing strategies were already becoming apparent. Before the final curtain fell ...
Which insurers are turbo charging their electric vehicle share?
Which insurers are turbo charging their electric vehicle share?Dec 16, 2021 12:19:31 PM
Electric vehicle sales are at tipping point. New vehicle registrations have increased so rapidly that more plug-in vehic...
How Aviva's pricing strategy is paying off
How Aviva's pricing strategy is paying offJul 15, 2021 12:17:43 PM
Last June, in a major shift to its distribution strategy, Aviva quietly began a car insurance PCW trial with Confused.co...
Atlanta’s growing brand collection
Atlanta’s growing brand collectionMay 20, 2021 12:39:42 PM
Within the last two months Atlanta has announced two acquisitions that will build its car insurance footprint, product b...
How add-on giveaways and pricing reshape brands competitive position
How add-on giveaways and pricing reshape brands competitive positionApr 22, 2021 11:51:57 AM
For something that sounds like an afterthought, add-ons are anything but in the eyes of customers. Some 18% of motor pol...