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Your Best Offer: Five ins...

Last month we revealed that price comparison websites (PCWs) have as many as 225 combined ...

6 Factors That Kill Conve...

In part one last week, we looked at three things that can play havoc with your conversion ...

6 Factors That Kill Conve...

It’s a scenario with which any analyst or performance marketer will be all too familiar.

What Fraud Tells Us About...

More than one in six consumers would consider committing insurance fraud, our research pub...

Who Are The Best Known Ho...

Direct Line is the nation’s biggest home insurance brand, our latest data shows. 

Lies, Damned Lies, And Ma...

In the brutal battle for customers and attention, advertising is everything for insurance ...

Top 10 Home And Motor Ins...

The single biggest reason that consumers stick with their current insurance provider rathe...

Building A Credible Brand...

Financial Services marketing teams face their toughest challenge yet when it comes to impr...

Britain’s Fastest Growing...

Hastings has grown its share of the home insurance market at a faster pace than any other ...

Brand Power Weakens But P...

Aviva is the UK’s strongest insurance brand Brands “don’t mean what they used to” for insu...

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