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The rise of the educated insurance consumer
The rise of the educated insurance consumer
23/09/22 13:03

Up until October 2015, the proportion of consumers not shopping around at motor insurance renewal had been on a steady i...

Offers and incentives on the rise
Offers and incentives on the rise
27/05/21 12:22

The number of offers and incentives for home and motor insurance has ramped up in the last 12 months as brands woo price...

The Biggest Brands For Motor And Home Insurance
The Biggest Brands For Motor And Home Insurance
06/12/18 08:38

Brand strength is a key influencer in the home and motor insurance market, and our latest brand performance analysis sho...

6 Factors That Kill Conversion On Price Comparison Websites - Part Two
6 Factors That Kill Conversion On Price Comparison Websites - Part Two
25/01/18 13:10

In part one last week, we looked at three things that can play havoc with your conversion funnel on price comparison web...

6 Factors That Kill Conversion On Price Comparison Websites - Part One
6 Factors That Kill Conversion On Price Comparison Websites - Part One
18/01/18 14:16

It’s a scenario with which any analyst or performance marketer will be all too familiar.   Your client’s conversion rate...

What Fraud Tells Us About Customer Service
What Fraud Tells Us About Customer Service
19/10/17 15:49

More than one in six consumers would consider committing insurance fraud, our research published in POST magazine showed...

Who Are The Best Known Home Insurance Brands?
Who Are The Best Known Home Insurance Brands?
12/10/17 13:06

Direct Line is the nation’s biggest home insurance brand, our latest data shows.  The iconic insurer is top dog in both ...

Lies, Damned Lies, And Marketing Claims
Lies, Damned Lies, And Marketing Claims
13/07/17 13:25

In the brutal battle for customers and attention, advertising is everything for insurance brands, particularly price com...

Top 10 Home And Motor Insurance Brands For Trust Voted By Consumers
Top 10 Home And Motor Insurance Brands For Trust Voted By Consumers
19/01/17 16:43

The single biggest reason that consumers stick with their current insurance provider rather than seeking a new quote at ...