CONSUMER INSIGHTS
Bespoke Consumer Research.
Research designed from the ground up - built around your question, your segment, and the insight your business actually needs.
When off-the-shelf research isn't enough.
Some questions can't be answered by a standard tracker or a nationally representative omnibus. When you need to recruit a specific segment, explore a topic in real depth, or gather intelligence that no direct monitoring can provide, bespoke consumer research gives you the rigour and flexibility to find answers worth acting on. At Consumer Intelligence, we deliver the insights you need, designed and delivered by insurance specialists who understand how the market works.
Survey the segment that matters
Go deeper than an omnibus allows
Gather intelligence you can't get elsewhere
Designed and interpreted by insurance experts
The questions bespoke research answers.
Every project starts with what you need to understand. Here are the kinds of questions our clients bring to us.
Insurers know their own renewal letter. Almost none know what their competitors are sending. We collect a cross-market spread of real renewal notices through our panel, then test consumer response - what they notice, what they engage with, and how layout and language drives different behaviour.
Whether you're trying to understand young drivers, customers with convictions, older homeowners, or any other defined profile, we recruit specifically to match. The result is research that reflects the people your question is actually about - not an average that dilutes the insight you're looking for.
When claimed intent and observed behaviour diverge - or when internal assumptions about customer motivation don't hold up in practice - bespoke research provides the depth to find out why. Layered questioning that follows the logic of what people say and probes where the answers are inconsistent.
Before committing to a product redesign, a new excess structure or a change to your cover proposition, bespoke consumer research lets you test how the customers most affected by it would respond - and understand the trade-offs they're willing or unwilling to make.
Before investing in a new product, pricing structure or distribution approach, bespoke research lets you test the concept with the consumers most likely to be affected. Understand what resonates, what creates hesitation, and what would need to change — before you commit.
From question to insight.
Every bespoke project is different. But the approach is always the same: understand what you need to know, design research to find it, and deliver findings you can act on.
Frequently asked questions.
Our omnibus survey runs fortnightly on a nationally representative sample, allowing clients to add short surveys of around 10 questions. It's ideal for quick pulse checks and opinion testing at a market level. Bespoke consumer research is for when you need to go further - recruiting a specific segment rather than a nat-rep sample, asking more questions with complex logic and routing, or conducting research designed entirely around a single business question.
We can recruit against a wide range of demographic, behavioural and attitudinal criteria - including by insurance product held, renewal recency, age, household composition, driving history, claims history, and many other factors. Our panel is built specifically for the financial services sector, so we can target insurance-relevant profiles that generalist panels often struggle to provide at sufficient depth.
Quality assurance runs through every stage of the process - from panel member verification and eligibility screening, to automated and manual checks on survey responses. We also assess engagement and response quality to ensure findings are based on genuine, considered answers rather than speeders or low-effort responses.
Our core expertise is in personal and commercial lines insurance — motor, home, travel, pet, van and commercial products. Given the nature of our panel and the expertise of our research team, we are particularly well placed for any research question that sits within the insurance or broader financial services sector. However, we can accomodate most requests - so if in doubt, just ask.
Timelines vary depending on the complexity of the research design and the specificity of the sample required. Most projects run from initial brief to findings delivery within four to eight weeks, though we can accommodate tighter timelines for more straightforward studies. We'll always be upfront about what's achievable from the start.
Other solutions that might interest you.
Insurance Behaviour Tracker
Enhance decision making, performance monitoring, and planning by understanding consumer behaviours, attitudes, and intentions at insurance renewal.
Daily Price Benchmarking
Optimise your competitive position by monitoring daily insurance pricing movements.
GIPP Performance Tracker
Track the response of the insurance market and your competitors in response to the general insurance pricing practices (GIPP) policy implementation.