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Six questions Daily Price Benchmarking can answer about your brand
Here at Consumer Intelligence we’ve been busy developing more ways for brands to assess their position on PCWs and direc...
The top three mapping errors
Fight mapping errors using simplicity
Ask the expert: Karen Houseago on mapping errors
PCW relationship status: It’s complicated (and how to change it)
It should be a match made in heaven. You’ve got a product, they’ve got an audience. But it’s not always quite that easy…...