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Lies, Damned Lies, And Marketing Claims

[fa icon="calendar'] 13/07/17 13:25 / by Elinor Zuke posted in Price Comparison Websites, Marketing, Advertising

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In the brutal battle for customers and attention, advertising is everything for insurance brands, particularly price comparison websites (PCWs). They spend tens of millions each year on TV, radio and online adverts, not to mention the production and agency costs of creating the campaigns in the first place.

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Can James Corden Save Confused.com?

[fa icon="calendar'] 08/09/16 12:04 / by Ian Hughes posted in Price Comparison Websites, Compare The Market

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Last month Confused launched a new ad campaign fronted by James Corden.

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5 Questions To Improve Your Performance On Price Comparison Websites

[fa icon="calendar'] 21/07/16 13:49 / by Phil Paterson-Fox, Key Account Director posted in Price Comparison Websites

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Price comparison websites (PCW's) have a huge role to play in the distribution strategy of most serious insurance brands, with the exception of Direct Line and Aviva who have made a deliberate decision to market their brands directly to consumers.

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