confused-pet.png

For many, pets are very much part of the family, but there’s no doubt they add to the household bills. So it should not be a surprise when we report from our consumer research that pet insurance is considered by many to be expensive or not worth having.


Added to that, with all the choices of providers, cover types and levels, there’s confusion among consumers. Even those who have insurance did not always know what they had bought and a third found it difficult to choose a pet insurance provider. Communicating those benefits and the different options available provides a challenge to enable growth for pet insurers and to keep customers satisfied.

 

But for those who have been in the unfortunate position of needing to make a claim on their pet insurance, it has been worthwhile. As our infographic shows, customers were happy with the service they received when they made a claim – from the vet and other professionals, and also from their insurance provider.

 


Grow your pet insurance business

If you’ve got questions on how to grow your pet insurance business, we can help you find the answers with our unique combination of market and consumer insight.

contact us



 1-02-128.pngDOWNLOAD INFOGRAPHIC: Pet Insurance: A source of cost and confusion for pet owners

 CI_pet_insurance_infographic_PNG.png

Submit a comment

You may also like

Subscription insurance, locked-in prices or status quo: who has it right?
Subscription insurance, locked-in prices or status quo: who has it right?
3 October, 2019

The future of home and motor insurance is subscription and on-demand, right? That is what several start-ups have bet on,...

Viewsbank: An Introduction To Consumer Research
Viewsbank: An Introduction To Consumer Research
13 October, 2016

The value of understanding how and why consumers find, choose and stay with brands is crucial across all industries. In ...