--- title: The insurers your customers can’t stop recommending in 2025 description: In a time where more customers are becoming more vulnerable, being recommended helps brands stand out, as it shows they are willing to put their customers first.  image: https://www.consumerintelligence.com/hubfs/CI%20awards%202025%20Recommended.png --- # The insurers your customers can’t stop recommending in 2025 29/01/25 13:45 Posted by [ Charlotte Hynes ](https://www.consumerintelligence.com/articles/author/charlotte-hynes) When it comes to choosing an insurance provider, there is no higher endorsement than a recommendation from a friend, family member, or colleague. For customers, the confidence to recommend their insurer speaks volumes about the trust and satisfaction they feel in the service provided. This is why the Consumer Intelligence Awards’* Recommended by Customers* category is one of the most highly anticipated announcements each year. In 2025, we’ve seen a notable trend emerge in both the motor and home insurance sectors: more customers than ever before are happy to recommend their current motor insurance providers, with an uptick seen since last year in the home sector as well. This reflects not just a rising level of satisfaction, but also the growing importance of customer experience in shaping loyalty and long-term relationships. The awards celebrate those brands who have excelled in this area, delivering exceptional service, value, and peace of mind to their customers. **A strong year for motor insurance providers** In 2025, our data reveals that motor insurance customers are increasingly satisfied with their providers, with recommendation levels reaching their highest point since we began tracking this metric. This shift may be a testament to the ongoing improvements in the motor insurance sector, where innovation, customer engagement, and service have taken centre stage. **Home insurance continues to see improvement** The home insurance sector has also experienced a positive shift in customer satisfaction this year, with recommendation levels showing a modest uptick. While the improvements are not as dramatic as those seen in motor insurance, they still reflect a broader trend towards better customer experiences across the industry. **What’s behind the growth in recommendations?** As we’ve observed in our data, the rise in customer recommendations can largely be attributed to improvements in various aspects of the customer experience. Providers who are seeing the most success are those who have focused on simplifying their processes, offering greater transparency, and delivering on their promises. A positive recommendation experience also hinges on value for money. Consumers are more discerning than ever about how their premiums translate into service and coverage. Insurers who are meeting or exceeding customer expectations in these areas are the ones earning the most endorsements. **The winners of the 2025 Consumer Intelligence Awards** In recognition of their outstanding performance in customer recommendation, we are proud to announce the following winners of the 2025 Consumer Intelligence Awards in the *Recommended by Customers* category: **Motor winners** | The AA  | | --- | | Admiral   | | Aviva  | | Churchill  | | Dial Direct  | | Direct Line  | | NFU Mutual  | | RAC  | | Saga  | | Sheilas' Wheels  | *winning brands are listed in alphabetical order Home winners | Aviva   | | --- | | Bank of Scotland  | | Co-op  | | Direct Line  | | John Lewis  | | Nationwide  | | Prudential  | | RBS  | | Saga  | | Tesco  | *winning brands are listed in alphabetical order These brands have demonstrated exceptional customer satisfaction, loyalty, and trust, making them the most recommended insurers in their respective categories. **Looking ahead** The 2025 Consumer Intelligence Awards offer a clear indication of where the insurance industry is heading. Customers are no longer just seeking the cheapest premiums—they’re looking for providers that offer reliable, accessible, and transparent services. With motor insurance recommendations reaching record levels, and home insurance showing steady improvement, it's clear that brands that focus on delivering top-tier customer experiences are poised for continued success. Congratulations to this year’s winners for their well-deserved recognition. Their commitment to putting customers first has set the standard for excellence, and they serve as an inspiration for the rest of the industry to follow. We look forward to seeing how these trends continue to evolve in the coming year, and we’ll be here to celebrate even more brands that earn the trust and recommendation of their customers. ---  **Are you a 2025 winner? Enquire about your award today...** Congratulations  - what an achievement! Why? Because these awards are based purely on their feedback - and they say you are the brand to be with. Now it’s over to you to decide how you would like to maximise the value of your award win. Click below to find out more...  [![See your brand's winning categories](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2037313/88cfc0eb-e7da-4d0d-ae8f-2a7a5f38eb5d.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2037313/88cfc0eb-e7da-4d0d-ae8f-2a7a5f38eb5d) [awards](https://www.consumerintelligence.com/articles/topic/awards) ##### Like it? Share it: [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/articles/the-insurers-your-customers-cant-stop-recommending-in-2025) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/articles/the-insurers-your-customers-cant-stop-recommending-in-2025) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/articles/the-insurers-your-customers-cant-stop-recommending-in-2025) #### Submit a comment ### You may also like [The most highly recommended insurance brands in 2023 ](https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) ##### [The most highly recommended insurance brands in 2023](https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) 29 March, 2023 In a time where more customers are becoming more vulnerable, being recommended helps brands stand out, as it shows they ... [Read this article](https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/articles/the-most-highly-recommended-insurance-brands-in-2023) [The UK’s best insurers for customer satisfaction ](https://www.consumerintelligence.com/articles/the-uks-best-insurers-for-customer-satisfaction) ##### [The UK’s best insurers for customer satisfaction](https://www.consumerintelligence.com/articles/the-uks-best-insurers-for-customer-satisfaction) 20 February, 2020 At Consumer Intelligence, we ask over 48,000 insurance customers to rate their level of customer satisfaction with their... 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