• Home insurance premiums have fallen by 5.6% in the last 12 months and by 6.4% since their June peak as a result of the COVID-19 pandemic
  • Prices are expected to rise slightly as restrictions ease and less people work from home.
  • The average buildings and contents policy now stands at £144.

Insurance premiums for UK homeowners have fallen 5.6% in the last 12 months and 6.4% since their June 2020 peak thanks to COVID-19, analysis from data analytics expert Consumer Intelligence shows. However, the company expects premiums to begin to rise as the country begins to fully reopen, but not as much as some may expect.

“The home market is already a very competitive space which keeps premium increases largely at bay,” says Harriet Devonald, product manager at Consumer Intelligence.

Age differences

Younger residents continue to fork out slightly more for their home insurance, but the gap between our two age groups continues to shrink.

An under-50s homeowner typically hands over £151 for an annual buildings and contents policy, while the over-50s now pay £134 for similar insurance.

Into the regions

London (£202) continues to dominate the list of locations where residents pay the most for their home insurance. The South East (£154) and Yorkshire and the Humber (£150) are the only two other regions where an annual policy is more than the national average of £144.  

The North East (£113) remains the cheapest region, with the East Midlands (£124) and the South West (£130) following closely behind.

Across-the-board reductions continue in all our regions. The biggest yearly falls were in Yorkshire and the Humber (-7.9%) and the South East (-6.8%). Whereas homeowners in Wales (-3.2%) and the East Midlands (-3.7%) saw the smallest reductions to their home insurance. When looked at over a shorter time frame, premiums are still falling fast in some regions – Yorkshire and the Humber (-3.6%), the West Midlands (-2.9%) and the North West (-2.6%) all saw large declines in the last three months.

Property age

Older homes continue to attract higher insurance premiums, reflecting the higher cost of claims made by their owners – with roofing, plumbing, and wiring in these properties more likely to develop faults, and with replacement materials expensive to source.

Homes built in the 19th century, our oldest segment – Victorian era properties built between 1850 and 1895 – typically attract premiums of £169 for an annual policy. While properties erected this century are the cheapest to insure at £133.

Meanwhile, the segments with the biggest reductions to their premiums in the last 12 months have been to properties built between 1940 and 1955 (-7.4%) and for those built from 1910 and 1925 (-7.0%). Again, across-the-board reductions were seen in all our age segments.

The table below shows average premiums and price rises around Great Britain

 REGION

CHANGE IN YEAR TO JULY

AVERAGE PREMIUM (FIVE CHEAPEST)

Wales

-3.2%

£135

East Midlands

-3.7%

£124

West Midlands

-4.6%

£138

Scotland

-4.8%

£139

South West

-5.1%

£130

Eastern

-5.8%

£135

London

-6.2%

£202

North East

-6.7%

£113

North West

-6.7%

£141

South East

-6.8%

£154

Yorkshire and The Humber

-7.9%

£150

Overall

-5.6%

£144

 

Notes to Editors
¹The cheapest premiums were calculated by comparing the prices offered for 2,100 people by all the major Price Comparison Sites and key direct insurers. The top 5 prices for each person were compared to the previous month’s top 5, then these variations averaged to produce the index.


Insight that will enable you to optimise your pricing strategy 

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