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Gabrielle Watts
June 30, 2016

A Quarter Of Brexit Voters Feel Misled


A quarter of brexit voters feel misled however, the majority stand by their decision to vote leave in the EU Referendum, according to new research from Consumer Intelligence.

In a survey recently of 1,800 people performed by Consumer Intelligence, 36.5% of people who voted Leave in the EU referendum said that they felt politicians who had urged them to vote leave had lied to them. This said, 46.5% of Leave voters disagree with this sentiment, and another 17% said they didn’t know. 


Voters do not want Brexit to be stopped

Remain voters seem to be more confident in their decision than Leave voters overall, with 7.4% of Leave voters saying they regretted their decision, and another 5.8% saying they didn’t know if they would vote the same way again. In contrast, 95.5% of Remain voters were happy with their decision, and only 2.9% wished they’d voted leave, with 1.6% saying they didn’t know.

When asked whether there should be a second referendum, 63.9% of all voters surveyed said No, whilst 28.9% said Yes, and 7.2% said don’t know. The figures followed a similar pattern regarding two suggested ways to change the outcome of the vote. When asked whether they would welcome a stop to Brexit, as called for by Westminster politicians, 57.6% of our panel said No, they do not want Brexit to be stopped. At nearly a third of the pool, 31.3% said Yes, they would want politicians to stop Brexit, and 11.1% said they don’t know.


Voters would not welcome a Scottish arrest of Brexit

Uncertainty seemed highest when it came to the Scottish National Party. When asked whether they would welcome a stop to Brexit by the Scottish National Party (by ensuring that Scottish parliament does not provide consent) nearly a fifth of those surveyed said they didn’t know, at 18%. This said, by far the most popular response to this question was No, voters would not welcome a Scottish arrest of Brexit at 51.4% of the sample, and again, around a third said yes they would welcome it, at 30.6%.

Conclusions to be drawn from this data seem to suggest that Brexit is inevitable: that a change to Britain’s plans to leave the EU would not be welcomed by the British public in any form, whether this is by a second referendum or political intervention. However, Leave voters appear to be less certain of their decision than those who voted to Remain, and some feel misled.

Interested in the impact of the EU Referendum on the behaviour of consumers? Check out our article on Investors Prepared For The EU Referendum.


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