Consumer Intelligence ramp up development on their Pet Market View product to deliver stellar insights for clients.


Consumer Intelligence, acclaimed independent insight business for financial services, has recently launched several new changes to the Pet sector within their Market View product.

Market View is a insurance market benchmarking toolkit that provides a uniquely comprehensive understanding of market dynamics, competitor behaviour and brand positioning within the general insurance industry. The toolkit is comprised of two products: Annual View and Instalment View, and each of these provide insight across various insurance sectors, including home, motor, travel and pet. 

These new updates to the Pet Market View product will broaden the data set, making it more robust and better represent the market. 

The following changes were put into effect on 1 January 2021:

  1. Increased the PCW risk basket by 20%, now running 1,200 risks monthly
  2. Increased the Direct risk basket by 400%, now running 1,200 risks monthly
  3. Increased the volume of pet breeds, adding more of the most popular breeds in the UK
  4. Updated the pet values in line with recent market movements
  5. Updated the pet age splits to better reflect the market
  6. Removed some non-valuable filtering options, to ensure an easier user experience.

The above changes will allow Consumer Intelligence clients to better understand their position within the market and how it is changing over time. Consumer Intelligence are also investigating new ways to provide consumer behavioural data within this sector of the market, and introducing a new, more user-friendly online portal, offering easier ways to extract and display our insights. More to come on these hot topics… watch this space!


Notes to Editors

For further information, please contact:

Consumer Intelligence
Catherine Carey
PR & Communications Manager


About Consumer Intelligence

Consumer Intelligence (CI) is an insight partner for financial services, inspiring confident decisions that build consumer trust. For 17 years the company has been benchmarking the insurance market and retail banks in the UK and beyond. The unique combination of benchmark data, consumer research and extensive experience has helped some of the world’s major brands focus on delivering better services to customers and improving their own business performance as a result. For more information, visit the website




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