Market View


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What is Market View?

Market View is a insurance market benchmarking toolkit that provides a uniquely comprehensive understanding of market dynamics, competitor behaviour and brand positioning within the general insurance industry. 

The toolkit is comprised of two products: Annual View and Instalment View.




 Annual View


Instalment View

Using brand visible pricing data,  Annual View provides actionable insight and enables you to understand your position in the general insurance market, ultimately allowing confident strategic decision making when it comes to optimising your competitive position.

Annual View provides insight across the following insurance sectors:

  • Home 
  • Motor
  • Van 
  • Motorbike 
  • Pet 
  • Travel


Instalment View enables you to establish your competitive position when it comes to the total cost incurred by customers paying in instalments. This tool is of particular value to brokers and insurance brands that specialise in the instalments market, helping them to optimise their credit strategy.

Instalment View provides insight across the following insurance sectors:

  • Home 
  • Motor 


Business impact

View your competitive position against other brands

Focus on the right competitors, brands and products to prioritise efforts

Answer questions with speed and efficiency based on facts

Inform internal reporting and support alignment

Optimise pricing and quotability across channels 

Optimise underwriter and brand panels

Who is it for?

An invaluable tool for companies within the general insurance market and is used by brokers, direct insurers and aggregators.

The data and insights generated are applicable and valuable to a range of internal functions, including pricing, aggregator, underwriting, insight, marketing, and partnership teams.


How does it work?

We are uniquely placed to collect data from direct insurers and aggregators, using real customer risk information to ensure our data and insights are both meaningful and nationally representative.

Our data collection spans 6 insurance sectors, returning just under 4 million prices for over 10,000 risks each month. The sectors we cover include: motor, home, van, pet, travel and motorbike. 

How can it help me?

At a high level, Market View allows you to monitor performance, identify challenges and problems, and discover opportunities.

Depending on your specialism, our data may help you to
measure and improve quotability, pricing consistency, and competitive performance; optimise your pricing strategy across the channels in which you operate; identify new target customer segments and footprint opportunities; or even help manage relationships with your PCW partners - all whilst gaining a transparent view on competitor movements.

The sectors

 Motor  3600 real risks - 4 PCWs and 27 key direct websites  Over 1.5m
 Home  3600 real risks  - 4 PCW's and 34 key direct websites  Over 1.5m
 Van  1200 real risks - 5 PCW's and 9 key direct websites  Over 300k
 Pet  1200 risks - 4 PCW's and 14 key direct websites  Over 300k
 Travel  500 risks - 5 PCW's and 26 key direct websites  Over 100k
 Motorbike  1000 risks - 3 PCW's and 9 key direct web  Over 80k


The modules

Both Annual View and Instalment View are compiled of four modules:








  • Market headlines
  • Most competitive brands
  • Price moves
  • Trended market changes
  • Brand headlines
  • Own brand market position
  • Pricing opportunities
  • Quotability opportunities
  • Group brands
  • Group headlines
  • Brand stacking
  • Most competitive groups
  • Group positioning
  • Group footprint by channel
  • Panel competitiveness
  • Most competitive brands and underwriters
  • Own competitiveness
  • Premium variances within underwriting brand

*Group and Underwriting modules only available for home and motor 

Market View packages

The following packages apply to both Annual View and Instalment View when purchased together or separately.

No of users 1 user 5 users Unlimited
Access to modules 1 module All modules All modules
Access to Exciting Insight Plus 1 user 5 users Unlimited
Monthly reporting
Quarterly reporting  
6 months historic data
PowerPoint delivery
Analyst support

  • (60 hrs per annum)
  • (144 hrs per annum)
Market level insight
Brand level insight

Bespoke insight

Raw data download


* Basic package only available for motor and home insurance 

Optional extras

> 6 months historical data

Additional analyst time (12 hr blocks)

SFTP file transfer capabilities

Raw data

Weekly insight

Underlying insurer data


Package features

Exciting insight plus-1

Exciting Insight Plus

Get access to our client-only newsletter, providing deep, granular insights and helping you to get the most out of our products.

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Analyst support

In addition to monthly and quarterly reporting, brands that opt for our standard or premium packages will receive analyst support to deep dive topics and issues important to them. 

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Download access centre

The download access centre provides a self service platform where users can access reports and other documentation relating to their insight delivery.


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We passionately believe in fusing data and insights in order to better help our customers . . . so we felt that Consumer Intelligence were exactly the right partner to work with.

Ian Rowlands Vice President of Partnerships, GoCompare

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Case studies


Guidance on optimising price promotion on PCW

Case study


Key market events – timely insight to inform pricing changes

Case study


Identify segments for co-funded discounted CPA

Case study




Learn how to understand then optimise your competitive position using Market View

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