The results are in! The highly anticipated 2025 Consumer Intelligence Awards have revealed the top-performing insurers in the industry.
After seeing fluctuations in premiums across the whole of the general insurance industry, and when shopping and switching can be done at a simple click of a mouse, this is a year in which insurers have to excel across the board to meet the needs of their customers. These awards celebrate the companies that have gone above and beyond to demonstrate their commitment to their customers during a demanding time.
Each year, our Insurance Behaviour Tracker (IBT) surveys nearly 50,000 home and motor insurance customers to uncover authentic insights into their experiences. We evaluate providers across five key categories: Customer Trust, Customer Service, Claims Satisfaction, Customer Satisfaction, and Customer Recommendation. The winners in these categories represent the gold standard in the industry, securing their place as the UK's best ranked insurers.
"We are delighted to reveal this year's winners," said Ian Hughes, CEO of Consumer Intelligence. “These brands excel at anticipating and addressing their customers' needs, earning their place as standout leaders in the industry. Their unwavering dedication, expertise, and dependable service reflect exactly what customers seek in an insurance provider.”
2025 Award Winners
Motor insurance:
Home insurance:
*Please note that winners are listed in alphabetical order.
Real customer feedback is invaluable when shopping for insurance. Our research shows that consumers are over five times more likely to choose a brand recognised by awards based on real customer opinions rather than those judged by industry bodies. That’s where the Consumer Intelligence Awards excel, in setting the standard for excellence through the voices of genuine customers.
These awards highlight the companies that truly understand what it means to meet and exceed customer expectations.
If your brand has been recognised this year, don’t miss the opportunity to make the most of your success. Reach out to our team to explore how we can help amplify your achievement and showcase your dedication to excellence.
Are you a 2025 winner? Enquire about your award today...
Congratulations - what an achievement! Why? Because these awards are based purely on their feedback - and they say you are the brand to be with. Now it’s over to you to decide how you would like to maximise the value of your award win. Click below to find out more...
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