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  •  Insurers are beginning to ramp up car insurance premiums as a result of recent changes to the Ogden discount rate
  •  Motorists aged over 25 are noticing the highest increases to their premiums.


In the wake of the Ogden discount rate change, car insurance premiums have risen 0.7% in just three months – with prices now 2% higher than a year earlier, analysis1 from data analytics expert Consumer Intelligence shows.

However, these increases are not across the board. Motorists under the age of 25, for instance, have seen premiums plummet by more than a fifth over the same six-year period.

Increased premiums are being driven by the over-25 and over-50 age cohorts. In the past 12 months, both demographics recorded price rises of 3% and 3.6%, respectively. Today, drivers aged 25-50 pay on average £699 for their car insurance, with the over-50s forking out £407 annually.

Meanwhile, the under-25s witnessed premium falls of 3.2% over the same 12-month period. However, an average premium for this group works out at £1,673 – still considerably more than any of the other age demographics.
“Pricing at an overall level will be driven by claims experience and the impact of the Ogden discount rate,” says John Blevins, pricing expert at Consumer Intelligence.

“Many insurers feel misled by the government and had planned for a more favourable discount rate being set,” adds Blevins. “As such, premiums are being adjusted to compensate for the cash injections on to claims reserves made by many insurers.”

Used as the basis for calculating personal injury claims, the Ogden rate was adjusted from -0.75% to -0.25% in August – much to the chagrin of some insurers. At first glance, the change appears modest but any movement of the Ogden rate is significant. And to compound the issue, many insurers had already priced in a 0%-1% move. The new -0.25% rate equates to higher-than-anticipated compensation payouts for accident victims.

Some insurers, though, have actually benefited from the Ogden change – as they’ve based their pricing on the old -0.75% rate. It means they could be in a position to offer premium reductions going forward.


Long-term view

Average overall premiums have increased 22.6% since October 2013, when Consumer Intelligence first started collecting data. This is still 10.1% off the peak pricing of September 2017, but prices are once more on an upward trajectory.


Telematics keeps pricing in check for young drivers

Telematics, or ‘black box’ car insurance, continues to be one of the main drivers for keeping pricing in check for younger drivers; yet for their older counterparts, take-up remains stubbornly low. Around 64% of the top five cheapest quotes for under-25s are now provided by telematics providers. That figure drops to 12% for drivers aged 25-50, and 3% for those over 50.  

Nevertheless, the telematics industry has come a long way in a short time. Today, they provide almost one in five of the cheapest car insurance quotes in the market – doubling the coverage in just six years since Consumer Intelligence first started collecting data.


The regions

Motorists in the West Midlands (4.6%) have seen premiums rise the most in the last 12 months. They now have the second most expensive premiums in the UK at £903.

London – with its dense urban environment, high crime rates and claims frequencies – continues to attract the highest annual premiums at £1,171, an increase of 3.6% over the same 12-month period.

Yorkshire and Humber (-0.4%) and the South West (-0.6%) were the only two regions across the UK to record premium falls in the last 12 months. It means the South West (£516) retains its title as the cheapest region for car insurance


Regional differences in insurance premium prices

Region Price change seen over the last 12 months (Sep18 – Sep 19)

Price Index

Last 3 months (June 19 – Sep 19)

Aug 2019
Average Premium (5 cheapest)
W Midlands 4.6% 1.3% £903
London 3.6% 1.6% £1,171
Scotland 3.3% 0.0% £602
NE 2.3% 0.1% £693
Wales 2.2% 1.1% £593
E Midlands 2.0% 1.1% £757
SE 1.9% 0.3% £640
NW 1.6% 0.9% £880
Eastern 1.3% 0.4% £647
Yorks&Humb -0.4% 0.6% £847
SW -0.6% 0.2% £516


Car Insurance Price Index [free to download]

Download our Car Insurance Price Index to gain insight into market movements, benchmark the major van insurance brands and help you understand the data behind the results. 






Notes to Editors
1.The cheapest premiums were calculated by comparing the prices offered for 3,600 people by all the major Price Comparison Sites and key direct insurers. The top 5 prices for each person were compared to the previous month’s top 5, then these variations averaged to produce the index.  


 For further information, please contact:
Consumer Intelligence
Catherine Carey
PR & Communications Manager
07823 790453


About Consumer Intelligence

Consumer Intelligence (CI) is a data analytics company that helps businesses execute great customer strategies. For 15 years the company has been benchmarking the insurance market and retail banks in the UK and beyond. The unique combination of benchmark data, consumer research and extensive experience has helped some of the world’s major brands focus on delivering better services to customers and improving their own business performance as a result. For more information, visit the website


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