• Quoted premiums are down 1.1% in the past three months as more insurers join price comparison websites
  • Quoted prices rise the most in London at 33.7% and the least in the West Midlands at 21.9% 

 

The average quoted price of home insurance rose by 27.5% in the 12 months leading up to the end of July, but prices are starting to fall, the latest Consumer Intelligence Home Insurance Price Index ¹ shows.  

The past three months saw a 1.1% decrease in quoted premiums for buildings and contents insurance with a month-month drop in prices in May, ending 19 consecutive months of increases. 

Premiums have most commonly been quoted between £150 and £199, with 26% of quotes falling within that range, Consumer Intelligence’s data shows. Just 29% of customers were able to source quotes below £150 in July this year, compared with 48% in July last year. 

Customers who have made buildings claims have benefited the most from the slowdown – quoted premiums for them are 5.6% down in the past three months, whereas those with theft claims have seen premiums rise 2.3% over the same period. 

Consumer Intelligence says part of the reasons for the fall in prices is a rise in insurers joining price comparison websites with Esure, Esure Flex, 1st Central and Allianz now among the most competitive. 

After 19 months of sustained inflation, May 2024 finally saw some respite with prices decreasing slightly against April. 

“The second quarter of this year has seen more brands joining price comparison websites compared with the first quarter and this has helped with the slowing of inflation,” says Matthew McMaster, Senior Insight Analyst at Consumer Intelligence 

Long-term view 

Overall, quoted premiums have now risen by 67% since Consumer Intelligence first started collecting data in February 2014.  

Into the regions 

All regions have seen increases in quoted premiums over the past 12 months ranging from 33.7% in London to 21.9% in the West Midlands. 

However, in the past three months, nine of the 11 regions have seen quoted premiums fall, with the biggest decrease in the West Midlands at 3.2%. Scotland and Wales continued to see small increases of 0.8% and 0.2% respectively. 

Age differences 

Quoted premiums for over-50s households have risen faster, over the last 12 months, than for under-50s households at 31%, compared with 24.9%. 

Over the last three months, quoted premium increases rose marginally for over-50s at 0.3% and fell 2.1% for under-50s. 

Property age 

Properties of all ages saw increases in quoted premiums in the past year, ranging from 30.3% for homes built between 1910 and 1925, which was the highest increase, to 25.6% for homes built between 1940 and 1955, the lowest increase. 

Quoted premiums fell across the board for properties of all ages in the past three months ranging from 2.4% for houses built between 1925 and 1940 to 0.2% for houses built after 2000. 

 

Region 

Price Index 
Last Year 
(July 23 – July 24) 

Price Index 
Last 3 months 
(April 24 – July 24) 

London 

+33.7%  

-1.8%   

South East 

+30.5%   

  -0.2% 

Scotland 

 +29.9% 

 +0.8% 

Wales 

 +28.9% 

 +0.2% 

Eastern 

  +27.7% 

 -0.7% 

Yorkshire & The Humber 

 +27.5% 

 -1.3% 

South West 

+27.1%   

  -0.1% 

East Midlands 

 +26.8% 

 -0.8% 

North East 

 +23.4% 

 -1.8% 

North West 

 +23.2%  

 -2.4% 

West Midlands 

  +21.9% 

 -3.2% 

 

Data from the Consumer Intelligence Home Insurance Price Index is used by the Office for National Statistics, regulators, and insurance providers as the definitive benchmark of how price is changing for consumers. 


Insight that will enable you to optimise your pricing strategy 

Download our Home Insurance Price Index to gain insight into market movements, benchmark the major home insurance brands and help you understand the data behind the results.

DOWNLOAD INDEX


Comment . . .

Submit a comment