harness the power of
CONSUMER INSIGHTS
Viewsbank.
Create data-driven campaigns that command the spotlight and build brand awareness.
For PR and marketing agency professionals hungry to dive deeper into the consumer psyche, boost client brand visibility, and sharpen the aim of your campaigns, Viewsbank is your secret weapon.
Viewsbank is a consumer research service that empowers you with the kind of juicy consumer insights that enable you to create data-driven campaigns.
It's more than just a tool; it’s your strategic edge in crafting narratives that dominate media discussions, and fine-tuning campaigns that engage and inspire.
The cherry on top? The satisfaction of your clients. With our robust insights and the certainty of campaign success, you’ll exceed expectations. This is about delivering exceptional experiences that solidify client relationships and build lasting trust.
Deepen consumer understanding
Dive into our panel to unlock a deeper understanding of consumer preferences and behaviours.
Our insights allow you to refine your approach, ensuring that your campaigns don’t just reach the audience, but resonate with them, creating a memorable impact.
Fine-tune campaigns
Testing campaign messages with our panel is akin to looking into the future.
It’s about being confident in your campaign’s potential impact, making adjustments to ensure peak performance. This ensures that your initiatives soar, making real connections with your audience.
Build brand awareness
Our propriety consumer survey panel.
Viewsbank is our in-house consumer panel. Established in 2010, Viewsbank has over 10,000 registered members, and conducts both quantitative and qualitative research. It’s a large, responsive, and community-driven panel that regularly provides a robust baseline of 1,000 to 2,000 responses per survey, enabling agencies to conduct detailed mystery shopping and targeted research.
Our Viewsbank panel helps our customers with a wide variety of projects, ranging from detailed mystery shopping to demographically targeted research surveys. The research helps our clients make informed decisions based on the true understanding of the consumer’s voice.
Build the consumer understanding you need to create campaigns that succeed.
Test and refine campaign messaging to ensure it resonates first time.
Make securing press coverage a breeze with insights that everyone wants.
Frequently asked questions.
We recruit using various sources such as direct marketing, social media, and panellist referrals, in order to acquire a diverse mix of panellists from across the UK to give their feedback and engage in consumer research and pricing projects.
We know that trusting our data is real and representative of consumers, and reliability is of paramount importance. We are stringent on quality assurance at every stage, from member verification during the sign-up process, to regular panel sweeps for obsolete accounts or unusual activity. We also run automated and manual QC processes on all of our data as it’s collected to check our data comes from real people who are engaged and responding honestly, to produce the best quality insights on which to base confident business decisions.
Our panel is highly engaged and responsive, and many people sign up purely because they enjoy taking part in research which gets their voices heard. They are an opinionated bunch, and we regularly get great, high-quality responses to various research tasks. We incentivise our panellists financially too, and pay competitive incentives based on requirements to ensure we demonstrate how much we value panellists’ time and effort to take part. There is also a community aspect, whereby panellists can take part in polls, and read articles and posts about the findings from our research projects, to see how we use the results and learn what other Viewsbankers think.
Viewsbank is an online community made up of thousands of people across the UK. In exchange for financial rewards and entries to prize draws, members offer their details for our pricing research, and engage in our communities and other research projects, by completing surveys and assignments for Viewsbank.