Noticing unusual price movements

In the ever-shifting world of price comparison websites, visibility is everything and so is knowing what’s behind the changes you see.

During routine daily benchmarking, Consumer Intelligence noticed unusual price movements in an insurer’s panel. These weren’t changes that aligned with known underwriting updates, so we flagged the anomaly. When we approached the insurer, they confirmed it was part of a planned price test involving a select number of PCWs, funded internally to assess potential volume gain.

This exchange was a win on multiple fronts. First, it demonstrated the precision of our data and our ability to distinguish between routine market changes and strategic activity. More importantly, it gave the insurer a deeper understanding of how their test was being perceived in the market.

Reactive tracking to proactive planning

What came next was even more valuable. We advised the insurer on how, in the future, these kinds of pricing experiments could be modelled proactively through our benchmarking and simulation tools, avoiding unnecessary commission sacrifices while still delivering rich insights into potential share gains and rank one positions.

In other words, we moved the conversation from reactive tracking to proactive planning.
For insurers seeking to refine their PCW strategies without compromising margins, this is where data becomes not just practical but transformative.

Summary

Consumer Intelligence transformed a routine benchmarking observation into a strategic advantage for an insurer by identifying unexpected pricing behavior on a price comparison website (PCW). The anomaly, which was part of an internal pricing experiment, highlighted the accuracy and granularity of Consumer Intelligence’s data. Beyond simply flagging the deviation, the team engaged with the insurer to enhance their understanding of how such experiments play out in the market. By offering guidance on how future tests could be proactively modeled using simulation and benchmarking tools, Consumer Intelligence helped shift the insurer’s approach from reactive monitoring to strategic planning, maximizing insights while minimizing margin impact.