Winning isn’t just about price, it's about insight

In a fiercely competitive home insurance market, one major UK insurer recognised a critical truth: winning isn’t just about price, it's about insight. With new entrants moving aggressively and price pressures mounting, they turned to Consumer Intelligence not simply for data, but for perspective.

A deep and collaborative exploration of the market through a fresh lens followed. We didn’t just deliver another dashboard. Instead, we ran a tailored analysis across key pricing levers, product features, and promotional positioning, blending mystery shopping, competitor tracking, and customer journey insight.

Our team worked with senior decision-makers to interrogate this intelligence, facilitating strategic workshops that uncovered pricing anomalies, overlooked audience segments, and untapped brand opportunities. We helped the client move beyond reactive benchmarking to a proactive strategy.

The result 

A transformed leadership conversation. With newfound clarity, we empowered the client's team to see their own positioning and that of their competitors. By surfacing blind spots and unlocking new angles on pricing, propositions, and promotional strategies, the project has created a catalyst for internal alignment and bolder decision-making.

While the full commercial impact is still unfolding, the transformation is already evident: a more confident, data-savvy team with a shared narrative about what’s happening in the market and why it matters. For a brand committed to leading, not just reacting, this shift in mindset is the first and most essential win.

Sometimes success isn’t measured only in metrics, but in momentum.

Summary

Amid rising competition in the home insurance market, a major UK insurer partnered with Consumer Intelligence to shift from reactive pricing to strategic leadership. Instead of a standard dashboard, they received a bespoke, cross-functional analysis that combined competitor tracking, customer journey mapping, and mystery shopping. Strategic workshops with senior leaders uncovered pricing inefficiencies, overlooked segments, and fresh brand opportunities.

This collaborative approach sparked a fundamental change: internal alignment, greater market clarity, and a more confident, insight-driven team. While the commercial gains are still unfolding, the insurer has already redefined its edge, not just through data, but through deeper understanding and strategic momentum.