Background

In April 2025, AXA brought Consumer Intelligence’s Market View (Travel) and quarterly insight pack on board to sharpen its competitive edge in the fast-moving travel insurance market. Although the partnership is still in its infancy, AXA is already leveraging real-time benchmarking data to inform distributor conversations and trading decisions.

Challenge

AXA’s travel insurance team faced two key pressures:

1. Staying Ahead of Competitors – With pricing moves occurring daily across aggregators and direct channels, manual monitoring was labour-intensive and risked missed opportunities.

2. Driving Distributor Conversations – Commercial discussions with brokers and aggregators required rapid, fact-based insights to substantiate AXA’s positioning and negotiate preferred shelf space.

Solution: Market View (Travel)

Consumer Intelligence’s Market View offers a comprehensive, monthly snapshot of market dynamics, competitor behaviour and brand positioning. 

Key elements include:

Live Price Benchmarking
Coverage of 500 representative direct-channel risks and 2,000 PCW-sourced quotes, aggregating over 100,000 travel‐insurance price points each month.

Competitive Positioning Dashboard
Intuitive visualisations that let AXA:

• See its own brand’s market share and pricing quartiles
• Spot price moves and promotional activity among peers
• Identify “white-space” opportunities where AXA can gain share

Quarterly Insight Pack
Analyst-curated reports highlighting emerging trends, pricing volatility and distribution performance, delivered straight to AXA’s inbox.

Implementation & Early Impact

• Rapid Onboarding: Within weeks of contract kick-off, AXA’s trading and distribution teams were logging into Market View, using its snapshots to structure weekly trading calls.

• Sharper Distributor Dialogues: Armed with dashboard insights, AXA has driven more focused conversations with key brokers—substantiating pricing positions with hard data rather than gut feel.

• Agile Trading Decisions: By monitoring month-on-month shifts, the team can now tweak rate files and promotional offers in near-real time to counter competitor moves.