--- title: AI @ Consumer Intelligence | Ian Hughes description: "Ian has made it his life’s work to help companies understand how to improve their world by helping them better understand their customers. In 2003, he launched Consumer Intelligence, a market and consumer benchmarking specialist, which now operates in 9 countries globally. Ian is a Fellow of the Institute of Direct Marketing, a Best Business Awards judge and an I Love Claims Board member. He is a graduate of Harvard Business School and regular contributor to the Post and Insurance Times." --- # AI @ Consumer Intelligence  Discover How Consumer Intelligence Embeds AI Across the Business [ The Quiet Revolution That Happened Over Breakfast ](https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) ##### [The Quiet Revolution That Happened Over Breakfast](https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) Jan 21, 2026 7:25:43 AM TLDR This morning, over a very ordinary breakfast, AI quietly demonstrated how profoundly the way we think, analyse, and... [Read this article](https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) [ Vibe Coding: What I Learned Falling Flat on My Face (So You Don't) ](https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) ##### [Vibe Coding: What I Learned Falling Flat on My Face (So You Don't)](https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) Nov 25, 2025 11:00:41 AM The Promise vs The Reality Every CEO has heard the pitch: AI can write code now. Just describe what you want, and the co... [Read this article](https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/vibe-coding-what-i-learned-falling-flat-on-my-face-so-you-dont) [ How Can I Help, Ian? A CEO’s Journey into Augmented Intelligence ](https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) ##### [How Can I Help, Ian? A CEO’s Journey into Augmented Intelligence](https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) Nov 19, 2025 5:28:35 PM A CEO’s Journey into Augmented Intelligence As we drive our AI@CI programme through Consumer Intelligence, I have realis... [Read this article](https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/how-can-i-help-ian) [ From One to Many, or Zero to One? Rethinking Innovation in Pricing ](https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) ##### [From One to Many, or Zero to One? Rethinking Innovation in Pricing](https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) Sep 24, 2025 3:08:09 PM When I first read Jeremy Keating’s PriceWriter book, I was reminded of Peter Thiel’s idea in Zero to One. Thiel draws a ... [Read this article](https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/from-one-to-many-or-zero-to-one-rethinking-innovation-in-pricing) [ How Do We Do That? Delivering Consistency Across Websites ](https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) ##### [How Do We Do That? Delivering Consistency Across Websites](https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) Aug 28, 2025 2:02:45 PM At first glance, getting a single insurance price to compare across websites might seem straightforward. After all, a dr... [Read this article](https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/how-do-we-do-that-delivering-consistency-across-websites) [ How Do We Do That? Creating Accurate, Balanced Risk Baskets ](https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) ##### [How Do We Do That? Creating Accurate, Balanced Risk Baskets](https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) Jun 26, 2025 1:33:29 PM In this second instalment of our "How do we do that?" series, we delve into the detailed and meticulous process behind c... [Read this article](https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/creating-accurate-balanced-risk-baskets) [ How insurers can move beyond the 'Vanilla Verse' ](https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) ##### [How insurers can move beyond the 'Vanilla Verse'](https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) Mar 27, 2025 11:24:58 AM In the fiercely competitive UK general insurance market, insurers have been increasingly gravitating towards what we cal... [Read this article](https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) [Twitter ](https://twitter.com/intent/tweet?url=https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) [LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://www.consumerintelligence.com/ai-blog/exploring-life-beyond-the-vanilla-verse) ##### Subscribe to get latest posts straight to your inbox 👇 ##### Categories - [All](https://www.consumerintelligence.com/ai-blog) - [machine learning](https://www.consumerintelligence.com/ai-blog/tag/machine-learning) - [AI](https://www.consumerintelligence.com/ai-blog/tag/ai) - [IT](https://www.consumerintelligence.com/ai-blog/tag/it) - [branding](https://www.consumerintelligence.com/ai-blog/tag/branding) - [company update](https://www.consumerintelligence.com/ai-blog/tag/company-update) - [vanilla verse](https://www.consumerintelligence.com/ai-blog/tag/vanilla-verse) ##### Popular Posts [The Quiet Revolution That Happene...](https://www.consumerintelligence.com/ai-blog/the-quiet-revolution-that-happened-over-breakfast) 21 January, 2026 [AI Newsletter Workflow: From Meet...](https://www.consumerintelligence.com/ai-blog/create-newsletter-ai-tools-workflow) 21 November, 2025 [From Postcodes to Behaviour: Unde...](https://www.consumerintelligence.com/ai-blog/postcodes-behaviour-understanding-geography-risk) 30 October, 2025