consumer research panel

Consumer survey panel run by insurance and finance experts


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Consumer survey panel run by insurance and finance research experts

Our consumer survey panel is geared towards the financial sector, and we know financial services. So using our platform gives you the advantage of not only working with experienced survey writers and research specialists, but also finance and insurance experts. We can help you find out exactly what you want to know, even the details you didn't know you wanted. 

Using our panel will ensure you get exactly what you're after.  We are able to target panellists who fit the profile for each survey that we run, saving resource and eliminating anomalies before they can occur. Not only that, but each survey completed measures eligibility and suitability for potential future surveys, and so the cycle continues. Through this process, we can ensure the best quality respondents to sharpen your finding.


Viewsbank - Our propriety consumer survey panel

viewsbank_logo_2017Viewsbank is the name of our in-house consumer survey panel. Established in 2010, Viewsbank has over 66,000 registered members, and conducts both quantitative and qualitative research. It’s a large, responsive and community driven panel that regularly provides a base line of 1,000 to 2,000 responses per survey.

Our Viewsbank panel helps our customers with a wide variety of projects, ranging from detailed mystery shopping to demographically targeted research surveys. The research helps our clients make informed decisions based on true understanding of the consumer’s voice.

Viewsbankers, as we call them, repeatedly cite the opportunity of learning about major companies, and to feel like their voice is heard, as the main reasons for taking part.


Who is it for?

We believe that organisations that adopt an unwavering focus on their customers are the ones which will survive and flourish. Through our Viewsbank data, we can help you to see your business through our customers' eyes and keep them at the heart of what you do.

How does it work?

Viewsbank is an online community made up of thousands of people across the UK. In exchange for financial rewards and entries to prize draws, members offer their details for our pricing research, and engage in our communities and other research projects, by completing surveys and assignments for Viewsbank. 


What are the advantages?

Viewsbank offers our clients a unique opportunity for businesses to see the world
through the eyes of consumers, or even their own customers. It allows clients to
discover why consumers trust who they trust, why they choose who they choose,
and what influences or informs those decisions.


The impact it will have on your business



See your world through the eyes of the consumer

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Understand what drives consumers to make decisions



Undertake quick fire opinion testing

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Make informed business decisions against real customer feedback


Flexible and cost effective research approach


Frequently asked questions

[fa icon="plus-square"] How are panellists recruited?
We recruit using various sources such as direct marketing, social media, and panellist referrals, in order to acquire a diverse mix of panellists from across the UK to give their feedback and engage in consumer research and pricing projects
[fa icon="plus-square"] How do you ensure the quality of your panel?
We know that trusting our data is real and representative of consumers, and reliability is of paramount importance. We are stringent on quality assurance at every stage, from member verification during the sign up process, to regular panel sweeps for obsolete accounts or unusual activity. We also run automated and manual QC processes on all of our data as it’s collected to check our data comes from real people who are engaged and responding honestly, to produce the best quality insights on which to base confident business decisions.
[fa icon="plus-square"] Why do people sign up to Viewsbank?
Our panel is highly engaged and responsive, and many people sign up purely because they enjoy taking part in research which gets their voices heard. They are an opinionated bunch, and we regularly get great, high quality responses to various research tasks. We incentivise our panellists financially too, and pay competitive incentives based on requirements to ensure we demonstrate how much we value panellists’ time and effort to take part. There is also a community aspect, whereby panellists can take part in polls, and read articles and posts about the findings from our research projects, to see how we use the results and learn what other Viewsbankers think.


Get personalised service and expert support


Expert support

Dedicated Consumer Intelligence consultancy service to assist you in getting the most value out of our data and specialist insights. 


Interactive reports

Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs.

Insurance newsletter LP

Bespoke analysis

Consumer Intelligence can work with you to create personalised data and analysis to suit your business needs.

Consumer Intelligence provides valuable data, insights and consultancy that feeds into discussions and decisions in numerous parts of the business. The fortnightly newsletter they distribute provides independent thought leadership on the General Insurance market and is quoted by senior leaders in the business

Hadley Vernon Head of Market & Competitor Intelligence at Direct Line Group

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Hadley Vernon


Case studies


Improving the customer renewal experience


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Insurtech proposition validation with consumers


insurtech case study (1)

Competitor journey evaluation for bank launch



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Gain limitless insight, directly from consumers

Make informed decisions to allow you to build robust marketing and business plans and track results.