IBT is the most comprehensive insurance focused consumer survey in the market. It provides insight and understanding of consumer behaviour throughout the renewal process, giving you a view of market trends, and brand performance. This will enable you to make informed decisions to allow you to build robust marketing and business plans and track results.
Inform planning decisions on channel strategies
Identify opportunities to maximise retention and acquisition rates
Evaluate competitor strategies
Monitor and support development of competitive strategies
Test internal assumptions
Understand the impact of customer satisfaction
IBT is an invaluable tool for companies within the General Insurance market and is used by brokers, direct insurers and aggregators.
The different modules available in IBT can be useful to different areas of your business. These are retention, shopping journey, NPS and customer experience.
We collect data every month from motor insurance purchasers, monitoring their behaviours, attitudes and intentions before, during and after the renewal process.
Shopping and purchase decisions are tracked at market, brand and channel level, enabling changes and trends to be identified and monitored.
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
|Features||One off report / deep dive||Modular Access||IBT Premium|
|Modular data access||
|Complete data access||
|Online portal access||
A representative sample of respondents are provided with an initial questionnaire to assess suitability for the survey. Those who meet the criteria are presented with the full questionnaire. The questionnaire is completed and submitted online.
This product does not provide the raw data. However, the data has been analysed and presented in an interactive tool that allows you to understand the customer journey through renewal, and those crucial considerations, shopping and buying behaviours.
Dedicated Consumer Intelligence consultancy service to assist you in getting the most value out of our data and specialist insights.
Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs.
Consumer Intelligence can work with you to create personalised data and analysis to suit your business needs.
We passionately believe in fusing data and insights in order to better help our customers... so we felt that Consumer Intelligence were exactly the right partner to work with
Ian Rowlands Vice President of Partnerships, GoCompare[fa icon="quote-right"]
Make informed decisions to allow you to build robust marketing and business plans and track results.
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