Additional Product View

Overcome challenges imposed by changing regulation by gaining clarity on how your add-ons strategy compares to your competitors and impacts your overall competitive position.

What is Additional Product View?

The insurance add-ons market is a rich source of income for the UK motor insurance industry, but with changing regulations, differing consumer behaviour and a wide range of insurer strategies at play, it is becoming increasingly difficult for insurers to determine the best approach to market for add-on policies.

This unique data set, focused on the motor add-ons market, enables you to benchmark your add-on pricing strategy against your competitors and understand the impact of the new PCW question sets implemented as a result of the Insurance Distribution Directive. 

Our data set shows who is offering which products and how your brand compares to the wider market. By looking at individual product pricing you can model changes to your competitive position.

Additional Product View is available as a standalone product, but by coupling it with our Offers and Incentives data, you can widen the lens in which you view the market; a complete view of premiums, additional product premiums and marketing offers.

Business impact

Did you know?

	Motor insurance customers hold an average of 2.4 paid-for add-ons per motor policy
	Younger drivers are much more likely to pay for add-ons in addition to their standard policy
	Motor insurance claimants are much more likely to be aware of the importance of add-ons
	Some 89% of drivers say they are willing to pay for at least one add-on policy with their motor insurance

Featured Content

Get more insights like this from our Motor Insurance Add-ons report

This report includes an overview of the motor insurance add-ons market, revealing exclusive insight which explores what consumers are willing to pay for and which demographics are buying, as well as average pricing for add-on policies. Not only does the report give you unique insight and never before seen consumer data, but also the ability to benchmark your add-on pricing strategy against the leading insurers. Insight that builds confidence and helps you to make bold strategic decisions. 

Frequently asked questions