--- title: Additional Product View description: Overcome challenges imposed by changing regulation by gaining clarity on how your add-ons strategy compares to your competitors. --- [![Consumer Intelligence Logo](https://www.consumerintelligence.com/hs-fs/hubfs/master_ci_logo_new-01-2.png?width=1342&height=496&name=master_ci_logo_new-01-2.png "Consumer Intelligence Logo")](https://www.consumerintelligence.com/) ![additional product view2](https://www.consumerintelligence.com/hubfs/additional%20product%20view2.png "additional product view2") # Additional Product View ###### *Overcome challenges imposed by changing regulation by gaining clarity on how your add-ons strategy compares to your competitors and impacts your overall competitive position.*   ### What is Additional Product View? The insurance add-ons market is a rich source of income for the UK motor insurance industry, but with changing regulations, differing consumer behaviour and a wide range of insurer strategies at play, it is becoming increasingly difficult for insurers to determine the best approach to market for add-on policies. This unique data set, focused on the motor add-ons market, enables you to benchmark your add-on pricing strategy against your competitors and understand the impact of the new PCW question sets implemented as a result of the Insurance Distribution Directive.  Our data set shows who is offering which products and how your brand compares to the wider market. By looking at individual product pricing you can model changes to your competitive position. Additional Product View is available as a standalone product, but by coupling it with our Offers and Incentives data, you can widen the lens in which you view the market; a complete view of premiums, additional product premiums and marketing offers. ### Business impact ![magnify and graph](https://www.consumerintelligence.com/hs-fs/hubfs/test/magnify%20and%20graph.png?width=61&name=magnify%20and%20graph.png) Evaluate competitor strategies ![person with arrows](https://www.consumerintelligence.com/hs-fs/hubfs/test/person%20with%20arrows.png?width=57&name=person%20with%20arrows.png) Understand the impact on your overall competitive position ![light bulb with arrows](https://www.consumerintelligence.com/hs-fs/hubfs/test/light%20bulb%20with%20arrows.png?width=57&name=light%20bulb%20with%20arrows.png) Model new strategies to understand impact on competitiveness ![process](https://www.consumerintelligence.com/hs-fs/hubfs/test/process.png?width=61&name=process.png) Monitor and support development of competitive strategies ![speech bubble with dots](https://www.consumerintelligence.com/hs-fs/hubfs/test/speech%20bubble%20with%20dots.png?width=57&name=speech%20bubble%20with%20dots.png) Support confident strategic decision making ![](https://www.consumerintelligence.com/hs-fs/hubfs/image-png-Dec-18-2020-03-56-19-14-PM.png?width=89&name=image-png-Dec-18-2020-03-56-19-14-PM.png) Consider where to spend resource to maximise conversion --- ### Who is it for? Additional Product View is an invaluable tool for brands operating in the motor insurance market.    --- ### How does it work? Each month, we run 3,600 risks on the big 4 PCWs for the following five motor insurance add-ons:  - Legal expenses - Breakdown cover - Personal accident - Courtesy car - Windscreen cover --- ### How can it help me? Additional Product View provides the clarity you need to make confident decisions when it comes to your add-ons strategy, enabling you to gain the competitive edge. --- ## Help us to take Additional Product View to the next level We are in the process of developing our Additional Product View to provide clients with interactive reports that make accessing insights quick and simple. We are inviting existing clients to provide their feedback so we can ensure this product meets the needs of brands across the motor insurance industry. Get in touch today! --- ### Did you know? | ![](https://www.consumerintelligence.com/hs-fs/hubfs/image-png-Dec-18-2020-01-15-06-20-PM.png?width=63&name=image-png-Dec-18-2020-01-15-06-20-PM.png) | Motor insurance customers hold an average of 2.4 paid-for add-ons per motor policy | | --- | --- | | ![](https://www.consumerintelligence.com/hs-fs/hubfs/image-png-Dec-18-2020-01-24-44-13-PM.png?width=61&name=image-png-Dec-18-2020-01-24-44-13-PM.png) | Younger drivers are much more likely to pay for add-ons in addition to their standard policy | | ![](https://www.consumerintelligence.com/hs-fs/hubfs/image-png-Dec-18-2020-01-21-51-54-PM.png?width=63&name=image-png-Dec-18-2020-01-21-51-54-PM.png) | Motor insurance claimants are much more likely to be aware of the importance of add-ons  | | ![](https://www.consumerintelligence.com/hs-fs/hubfs/image-png-Dec-18-2020-01-23-04-43-PM.png?width=63&name=image-png-Dec-18-2020-01-23-04-43-PM.png) | Some 89% of drivers say they are willing to pay for at least one add-on policy with their motor insurance |   ## Featured Content #### [![CI_add-ons_report_nov19_final (3)-2-1](https://www.consumerintelligence.com/hs-fs/hubfs/CI_add-ons_report_nov19_final%20(3)-2-1.png?width=390&name=CI_add-ons_report_nov19_final%20(3)-2-1.png)](https://www.consumerintelligence.com/motor-insurance-add-ons-report) #### Get more insights like this from our [Motor Insurance Add-ons report](https://www.consumerintelligence.com/motor-insurance-add-ons-report) [This report](https://www.consumerintelligence.com/motor-insurance-add-ons-report) includes an overview of the motor insurance add-ons market, revealing exclusive insight which explores what consumers are willing to pay for and which demographics are buying, as well as average pricing for add-on policies. Not only does the report give you unique insight and never before seen consumer data, but also the ability to **benchmark your add-on pricing strategy against the leading insurers**. Insight that builds confidence and helps you to make bold strategic decisions.  [![Purchase report](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/2037313/95ae189f-cc90-4fa7-a3e0-139ad49e90be.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/2037313/95ae189f-cc90-4fa7-a3e0-139ad49e90be)   ## Frequently asked questions [fa icon="plus-square"] How is the data delivered? This product is currently delivered as a raw data file. However, we are in the process of developing interactive views that will be available through our online portal by the end of March 2021.   [fa icon="plus-square"] How many risks do you collect? This data set is collected as part of our core motor collection. Each month, we run a total of 3,600 risks across the big 4 price comparison websites.     [fa icon="plus-square"] Is this a standalone product? Additional Product View can be purchased as a standalone product. However, you can gain a wider view of the market by purchasing this product alongside Market View and Offers and Incentives View. #### About Us We are an insight partner for financial services, inspiring confident decisions that build consumer trust.  At the heart of every business are customers.  At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.  Consumer Intelligence is a trading name of Latcham Insights Ltd. [Learn More [fa icon="long-arrow-right"]](https://www.consumerintelligence.com/about-us) #### More Links #### Contact Us [fa icon="phone"]  0117 317 8181 [fa icon="home"]  1 Western Drive, Bristol BS14 0AF [[fa icon="linkedin-square"]](https://www.linkedin.com/company/consumer-intelligence) [[fa icon="twitter-square"]](https://twitter.com/consumerintel)  Copyright 2026 | Designed with [fa icon="heart"] by [Consumer Intelligence](https://www.consumerintelligence.com) [[fa icon="chevron-up"]](https://www.consumerintelligence.com/additional-product-view#)