offers and incentives view

Understand competitor incentives for new customers across multiple channels

OPTIMISE YOUR PRODUCT AND PRICING STRATEGIES IN A FAST-PACED MARKET

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Offers and Incentives View

Optimise your product marketing and pricing strategies in a fast-paced market by accessing a uniquely comprehensive view of competitor incentives for new customers across multiple channels.

 

What is Offers and Incentives View?

Offers and Incentives View gives you a uniquely comprehensive understanding of competitor marketing activity within the insurance industry. Using brand visible data, it contains actionable insight which will enable you to make informed decisions around your own marketing offers and how you incentivise new customers.

 

Business impact

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Optimise pricing changes
by understanding
competitor activity
and its possible effect
on your performance

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Track competitor activity
over time and identify
opportunities to
optimise your own
marketing incentives

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Identify
opportunities
to increase
your conversion

Who is it for?

Offers and Incentives View is an invaluable tool for direct insurers and aggregators operating in the  general insurance market. It can support marketing teams in understanding the competitor landscape, product teams in developing improved offerings for new customers, and pricing teams in securing the competitive edge and increasing conversion rates.

How does it work?

Consumer Intelligence is uniquely placed to collect data from direct insurers and aggregators to ensure its insights and
data are both meaningful and representative of market players. All brand data is
visible, so provides you with an optimum understanding of product marketing activity.

 

How can it help me?

Offers and Incentives View will allow you to optimise your marketing and pricing strategies across the channels in which you operate. Make informed decisions based on respected and reliable data and not impulsive reactions, which will ultimately improve your bottom line.

 

Frequently asked questions

[fa icon="plus-square"] What data do you collect on offers and incentives?
Offers collected are those displayed by providers in the form of banners on the results pages of the four main PCWs.
[fa icon="plus-square"] What is the sample size?
Samples are the same as our core Motor (3600) & Home (2100) collections each month
[fa icon="plus-square"] How often can this insight be reported?

We offer both weekly and monthly reporting for this product.

 

Get personalised service and expert support

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Expert support

Dedicated  client servicing to assist you in getting the most value out of our data and specialist insights. 

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Interactive reports

Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel depending on your needs.

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Bespoke analysis

We can work with you to create personalised data and analysis to suit your business needs.

 

 

Understand competitor incentives for new customers across multiple channels 

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