Consumer insight services

We believe that organisations that adopt an unwavering focus on their customers are the ones which will survive and flourish.  At Consumer Intelligence, we help businesses to see themselves through their customers’ eyes and keep them at the heart of what they do. Consumer insight allows you to hear first-hand from those customers what they think, need and do.

Beyond the ‘what’, we can help you uncover the ‘why’ and the ‘what next’. It opens a dialogue with consumers which ensures you continue to delight those who buy from you, and those who don’t but will in the future – which ultimately determines success, resilience and growth.

Consumer Intelligence‘s full-service Consumer Research team offers a range of research capabilities to deliver bespoke research projects which can
allow you to understand your customers’ behaviours, attitudes and motivations.

Our team of experienced research professionals will work with you to design, manage and analyse research which gets to the heart of your business questions and support you to take positive business decisions. We know financial services, and we can help you get to know your customers.

Consumer survey panel

Viewsbank.com

Our proprietary in-house consumer panel Viewsbank provides access to consumer opinions quickly and robustly whilst also offering value for money. Viewsbank surveys can support your insight based PR campaigns and help to secure national media coverage. The insights we provide are frequently reported in the national, local and online media.

Simply send us the questions you would like to ask our panellists and we'll do the rest. Or if you would like some help in designing your survey we can work with you to construct a bespoke questionnaire to meet your requirements.

Syndicated surveys

Insurance Behaviour Tracker

Insurance Behaviour Tracker (IBT) is the most comprehensive insurance consumer survey in the market. It provides insight and understanding of consumer behaviour throughout the renewal process, giving you a view of market trends, and brand performance. This will enable you to make informed decisions to allow you to build robust marketing and business plans and track results.

IBT is an invaluable tool for companies within the General Insurance market and is used by brokers, direct insurers and aggregators. The different modules available in IBT can be useful to different areas of your business. These are retention, shopping journey, NPS and customer experience.

Omnibus Survey

The Consumer Intelligence Omnibus runs weekly and allows quick, cost effective access to a representative pool of UK consumers and their thoughts.

Bespoke quantitative research

We can provide insights that help inform decisions about your brand and new products or services and help you to develop metrics to track key outcomes such as customer satisfaction and brand sentiment.  We'll work with you to understand your key aims and objectives and then we'll recommend the best methodologies and sample strategies to fulfil your requirements.