Understand what drives customer opinions and behaviours

For over 13 years we have been helping our clients see the world through the eyes of their customers with our unique combination of consumer insight and competitive analysis. We help our clients gain a deeper understanding of what drives customer opinions and behaviours to help them create PR stories, marketing messages, brands and products that resonate with consumers and inform business strategy.



PR surveys

We can support your insight based  PR campaigns  to help you secure national media coverage.  Our in-house consumer panel provides fast reliable opinions and regularly generates 1000 - 2000 responses.  And the insights we provide are frequently reported in the national, local and online media.

Simply send us the questions you would like to ask and we'll do the rest. Or if you would like some help in designing your survey we can work with you to construct one to meet your requirements.


Quantitative research

Our quantitative research services will  help you to get a robust understanding of the needs and motivations of your customers or target audience. We can provide insights that help inform decisions about your brand and new products or services and help you to develop metrics to track key outcomes such as customer satisfaction and brand sentiment.  

We'll work with you to understand your key aims and objectives and then we'll recommend the best methodologies and sample strategies to fulfil your requirements. Where appropriate this may involve access to our in-house online panel, Viewsbank.

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Qualitative research

Our bespoke qualitative research projects give you a deeper understanding of consumer behaviour. In depth interviews or focus groups enable you to explore  consumer opinion towards your brand, products and services from a different perspective.  

We often combine panel research with qualitative research to give you the whole customer view. We work with you to understand what it is you're trying to achieve. We'll recommend the best combination of research, design your project, carry out the fieldwork and present our insights to you.



— Our work —



Our research getting PR coverage PR EXAMPLES


The customer renewal experience CASE STUDY


Helping align brand values




— Our clients —

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The power of talking to customers is the realisations you come to about your own proposition that you just didn't think about.

David Baker Global Wealth FX Product Manager, HSBC

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 — Our panel —


Viewsbank is our in house consumer research panel. Set up in 2010,  it has over 130,000 members and is a highly responsive panel, regularly generating 1000 to 2000 responses per survey.

It's a highly targeted flexible panel,  whether our panellists are getting on the phone for us and recording their experiences of shopping around for home insurance, or completing a detailed online survey, the insights they provide help our clients see the world through the eyes of the customer. 

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— Meet our team —


Nicky Turnill

Consumer Research Manager

Our ad hoc consumer research specialist Nicky has 9 years agency side experience in the market research industry and has worked at CI since 2015. Nicky is an experienced dual methodology researcher well versed in the management and moderatation of qualitative research projects as well as robust quantitative data projects and statistics. Across her career Nicky has worked with a wide-ranging client base spanning the private, public and third sectors; including many clients in the insurance and finance sectors.

Jill Holland

Customer Experience Market Specialist

Jill has a wealth of marketing experience both agency and client side within the private and public sector. Latterly her focus has been customer experience research, telephone mystery shopping, call centre performance,  customer communications, with particular focus on the insurance sector. Previous roles have included marketing and business planning, market and competitor analysis, direct marketing, and account management.



— Try us out —