Optimise your product marketing and pricing strategies in a fast paced market by accessing a uniquely comprehensive view of competitor incentives for new customers across multiple channels.
What is Offers and Incentives?
Offers and Incentives gives you a uniquely comprehensive understanding of competitor marketing activity within the insurance industry. Using brand visible data, it contains actionable insight which will enable you to make informed decisions around your own marketing offers and how you incentivise new customers.
Who is it for?
Offers and Incentives is an invaluable tool for companies within the general insurance market, especially brokers, direct insurers and aggregators.
How does it work?
We are uniquely placed to collect data from direct insurers (by telephone and online), aggregator and cashback sites to ensure insights and data are both meaningful and representative of market players. Data is visible at a brand level so provides you with an optimum understanding of product marketing activity.
Why will it give you an advantage?
Offers and Incentives will allow you to optimise your marketing and pricing strategies across the channels in which you operate. This insight helps you make informed decisions based on respected and reliable data and will ultimately improve your bottom line.
Optimise pricing changes by understanding
competitor activity and its possible effect on
Track competitor activity over time and
identify opportunities to optimise
your own marketing incentives
Identify opportunities to increase your conversion
|What we offer you|
Dedicated CI consultancy service to assist you in getting the most value out of our data and specialist insights.
Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel bdepending on your needs.
CI can work with you to create personalised data and analysis
|Do you want to find out more?|