Optimise your product marketing and pricing strategies in a fast paced market by accessing a uniquely comprehensive view of competitor incentives for new customers across multiple channels.
What is Offers and Incentives?
Offers and Incentives gives you a uniquely comprehensive understanding of competitor marketing activity within the insurance industry. Using brand visible data, it contains actionable insight which will enable you to make informed decisions around your own marketing offers and how you incentivise new customers.
Who is it for?
Offers and Incentives is an invaluable tool for companies within the general insurance market, especially brokers, direct insurers and aggregators.
How does it work?
We are uniquely placed to collect data from direct insurers (by telephone and online), aggregator and cashback sites to ensure insights and data are both meaningful and representative of market players. Data is visible at a brand level so provides you with an optimum understanding of product marketing activity.
Why will it give you an advantage?
Offers and Incentives will allow you to optimise your marketing and pricing strategies across the channels in which you operate. This insight helps you make informed decisions based on respected and reliable data and will ultimately improve your bottom line.
Business impact |
Optimise pricing changes by understanding competitor activity and its possible effect on your performance |
Track competitor activity over time and identify opportunities to optimise your own marketing incentives |
Identify opportunities to increase your conversion |
What we offer you |
Expert Support Dedicated CI consultancy service to assist you in getting the most value out of our data and specialist insights. |
Interactive Reports Access your data via an online portal. Data views include current and historic performance. Data can be exported to Excel bdepending on your needs. |
Bespoke Analysis CI can work with you to create personalised data and analysis |
Do you want to find out more? |
We are an insight partner for financial services, inspiring confident decisions that build consumer trust. At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.
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[fa icon="home"] Consumer Intelligence, Temple Quay, 3 Temple Back East, Bristol, BS1 6DZ