--- title: Mapping inconsistencies driving pricing inconsistency case study​ description: We wanted to help clients understand why pricing differs from one PCW to another when the client’s desired pricing strategy is to be consistent​ --- [![Consumer Intelligence Logo](https://www.consumerintelligence.com/hs-fs/hubfs/master_ci_logo_new-01-2.png?width=1342&height=496&name=master_ci_logo_new-01-2.png "Consumer Intelligence Logo")](https://www.consumerintelligence.com/) Mapping inconsistencies driving pricing inconsistency case study​  ![money-2724241_1920](https://www.consumerintelligence.com/hs-fs/hubfs/money-2724241_1920.jpg?width=618&name=money-2724241_1920.jpg)   --- The objective ​To help clients understand why pricing differs from one Price Comparison Website (PCW) to another when the client’s desired pricing strategy is to be consistent​ To remove unintended pricing differences by channel   --- The approach Using our dataset, identify examples of pricing differences at individual risk level. Use of individual risk factor analysis to drill down and identify what’s driving the pricing difference.​ Work collaboratively with the client to research inconsistently priced risks within their quote system. Review PCW filters and mappings between the PCW and client quote engine where appropriate.   --- The impact We found examples of incorrect mappings between the insurer quote engine and the PCW. We also uncovered filters which had been applied by the PCW which were restricting quotability   --- The value Removing mapping and filter inconsistencies enables clients to deliver a consistent experience to consumers. It also drives improvements in R1-5 share and sales for consumers those clients are actively trying to target   --- Get in touch   ## SHARE THIS CASE STUDY  [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fmapping-inconsistencies-driving-pricing-inconsistency-case-study%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.consumerintelligence.com%2Fmapping-inconsistencies-driving-pricing-inconsistency-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fmapping-inconsistencies-driving-pricing-inconsistency-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Mapping%20inconsistencies%20driving%20pricing%20inconsistency%20case%20study%E2%80%8B) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fmapping-inconsistencies-driving-pricing-inconsistency-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fmapping-inconsistencies-driving-pricing-inconsistency-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail) #### About Us We are an insight partner for financial services, inspiring confident decisions that build consumer trust.  At the heart of every business are customers.  At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.  Consumer Intelligence is a trading name of Latcham Insights Ltd. [Learn More [fa icon="long-arrow-right"]](https://www.consumerintelligence.com/about-us) #### More Links #### Contact Us [fa icon="phone"]  0117 317 8181 [fa icon="home"]  1 Western Drive, Bristol BS14 0AF [[fa icon="linkedin-square"]](https://www.linkedin.com/company/consumer-intelligence) [[fa icon="twitter-square"]](https://twitter.com/consumerintel)  Copyright 2026 | Designed with [fa icon="heart"] by [Consumer Intelligence](https://www.consumerintelligence.com) [[fa icon="chevron-up"]](https://www.consumerintelligence.com/mapping-inconsistencies-driving-pricing-inconsistency-case-study#)