--- title: Market insight to empower PCW commercial team​​ case study description: DLG’s PCW relationship managers need a view of how the market is operating across PCWs, to compliment internal metrics and DLG brand performance metrics. --- [![Consumer Intelligence Logo](https://www.consumerintelligence.com/hs-fs/hubfs/master_ci_logo_new-01-2.png?width=1342&height=496&name=master_ci_logo_new-01-2.png "Consumer Intelligence Logo")](https://www.consumerintelligence.com/) Market insight to empower PCW commercial team​​​ case study​  ![blur-1853262_1920](https://www.consumerintelligence.com/hs-fs/hubfs/blur-1853262_1920.jpg?width=618&name=blur-1853262_1920.jpg)   --- The objective Our client's PCW relationship managers needed a view of how the market is operating across PCWs, to compliment internal metrics and our clients brand performance metrics received from the PCWs. PCWs use Consumer Intelligence metrics in commercial conversations with insurers. ​ We worked with the PCW Relationship Managers and the PCW MI manager.   --- The approach Consumer Intelligence provides a weekly benchmark of offers & relative competitive positioning for Home and Motor insurance. ​ Monthly reports and calls focus on the PCW landscape using Consumer Intelligence’s unique PCW data set: which PCW’s are offering the best prices, which brands are winning, what are the value of price cuts, a view on consistency of our clients brands’ performance across channels.   --- The impact Relationship managers are informed for commercial discussions with PCWs that use Consumer Intelligence “wins” as a data source. ​ Issues identified forour client's brands in quotability and pricing across PCWs that need to be addressed to maximise trading opportunity. ​   --- The value PCW Relationship Managers have market information on PCWs, competitors’ offer performance in achieving competitive positions, and ad hoc insight when requested to feed into the PCW Hub. Quotability/pricing inconsistencies being addressed in conjunction with underwriting.   --- Get in touch   ## SHARE THIS CASE STUDY  [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fmarket-insight-to-empower-pcw-commercial-team-case-study%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.consumerintelligence.com%2Fmarket-insight-to-empower-pcw-commercial-team-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fmarket-insight-to-empower-pcw-commercial-team-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Market%20insight%20to%20empower%20PCW%20commercial%20team%E2%80%8B%E2%80%8B%20case%20study) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fmarket-insight-to-empower-pcw-commercial-team-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fmarket-insight-to-empower-pcw-commercial-team-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail) #### About Us We are an insight partner for financial services, inspiring confident decisions that build consumer trust.  At the heart of every business are customers.  At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.  Consumer Intelligence is a trading name of Latcham Insights Ltd. [Learn More [fa icon="long-arrow-right"]](https://www.consumerintelligence.com/about-us) #### More Links #### Contact Us [fa icon="phone"]  0117 317 8181 [fa icon="home"]  1 Western Drive, Bristol BS14 0AF [[fa icon="linkedin-square"]](https://www.linkedin.com/company/consumer-intelligence) [[fa icon="twitter-square"]](https://twitter.com/consumerintel)  Copyright 2026 | Designed with [fa icon="heart"] by [Consumer Intelligence](https://www.consumerintelligence.com) [[fa icon="chevron-up"]](https://www.consumerintelligence.com/market-insight-to-empower-pcw-commercial-team-case-study#)