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title: Key market events – timely insight to inform pricing changes​ case study
description: We supported a key client to adopt a ‘fast follower’ pricing strategy in the context of key market changes, such as the FloodRe levy & Ogden rate changes. ​
---

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Key market events – timely insight to inform pricing changes​ case study

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The objective

Support a key client to adopt a ‘fast follower’ pricing strategy in the context of key market changes, such as the introduction of the FloodRe levy & the Ogden rate changes. ​

Worked with Head of Pricing and Commercial Managers.

 

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The approach

Careful monitoring of market and key competitor price increases or decreases. Daily reporting of competitive premiums changes, key competitors strategy and the clients’ brands’ market position.  

 

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The impact

In the case of both market events (FloodRe and Ogden), the client matched their own pricing action to a peer group of competitor brands, thus minimising the impact on their new business competitive position on aggregators. ​

We modelled the impact of this advice around the introduction of the FloodRe levy with the client’s input.​

 

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The value

Our weekly insight service helped the client optimise the timing of budgeted premium increases. Post this 2-month period, the client confirmed that this had likely led to a gain of c.3k new business sales & £321k of GWP over 2 months, & help prevent over-exposure to segments as the market inflated.

 

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Get in touch

 

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