---
title: Identify segments for co-funded discounted CPA case study
description: We modelled the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.
---

[![Consumer Intelligence Logo](https://www.consumerintelligence.com/hs-fs/hubfs/master_ci_logo_new-01-2.png?width=1342&height=496&name=master_ci_logo_new-01-2.png "Consumer Intelligence Logo")](https://www.consumerintelligence.com/)

Identify segments for co-funded discounted CPA case study

![office-1209640_1920](https://www.consumerintelligence.com/hs-fs/hubfs/office-1209640_1920.jpg?width=618&name=office-1209640_1920.jpg)

 

---

The objective

Model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales. ​

Worked with Head of Commercial and Business Development Manager. ​

 

---

The approach

Analyse Consumer Intelligence's pricing data to identify segments where the client already performed strongly in terms of competitive position, correlated with the client’s internal conversion information.

 

---

The impact

Consumer Intelligence identified a set of segments where a £5 discount could be applied to significantly boost sales.

 

---

The value

This analysis allowed for a targeted CPA discount to be applied, rather than a discount across all risks/segments, saving the client an estimated £120k in commission.

 

---

Get in touch

 

## SHARE THIS CASE STUDY 

[![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fidentify-segments-for-co-funded-discounted-cpa-case-study%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.consumerintelligence.com%2Fidentify-segments-for-co-funded-discounted-cpa-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.consumerintelligence.com%2Fidentify-segments-for-co-funded-discounted-cpa-case-study%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Identify%20segments%20for%20co-funded%20discounted%20CPA%20case%20study) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fidentify-segments-for-co-funded-discounted-cpa-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fwww.consumerintelligence.com%2Fidentify-segments-for-co-funded-discounted-cpa-case-study%3Futm_medium%3Dsocial%26utm_source%3Demail)

#### About Us

We are an insight partner for financial services, inspiring confident decisions that build consumer trust.  At the heart of every business are customers.  At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market. 

Consumer Intelligence is a trading name of Latcham Insights Ltd.

[Learn More [fa icon="long-arrow-right"]](https://www.consumerintelligence.com/about-us)

#### More Links

#### Contact Us

[fa icon="phone"]  0117 317 8181

[fa icon="home"]  1 Western Drive, Bristol BS14 0AF

[[fa icon="linkedin-square"]](https://www.linkedin.com/company/consumer-intelligence) [[fa icon="twitter-square"]](https://twitter.com/consumerintel) 

 Copyright 2026 | Designed with [fa icon="heart"] by [Consumer Intelligence](https://www.consumerintelligence.com)

[[fa icon="chevron-up"]](https://www.consumerintelligence.com/identify-segments-for-co-funded-discounted-cpa-case-study#)