Identify segments for co-funded discounted CPA case study
The objective
Model the impact of a proposed co-funded CPA discount to understand impact on competitive position and projected sales.
Worked with Head of Commercial and Business Development Manager.
The approach
Analyse Consumer Intelligence's pricing data to identify segments where the client already performed strongly in terms of competitive position, correlated with the client’s internal conversion information.
The impact
Consumer Intelligence identified a set of segments where a £5 discount could be applied to significantly boost sales.
The value
This analysis allowed for a targeted CPA discount to be applied, rather than a discount across all risks/segments, saving the client an estimated £120k in commission.
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