Identify mapping inaccuracies that limit sales case study
Identify areas of inconsistency in quotability and pricing across the PCWs.
Worked with Pricing Manager and Underwriting Manager.
Using pricing data to identify areas of differences between the PCWs for the same risks. This analysis took into account a commission sacrifice deal to ensure only genuine price differences by channel were identified.
Consumer Intelligence identified that due to a different question set around part-time employment on GoCompare, the prices returned were unintentionally higher than on other PCWs.
The client implemented a rating change for part-time employed risks, which boosted sales on GoCompare. Further gains were to be realised from other inconsistencies.
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