Identify mapping inaccuracies that limit sales​ case study​ 


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    The objective

    Identify areas of inconsistency in quotability and pricing across the PCWs. ​

    ​Worked with Pricing Manager and Underwriting Manager.

     


    The approach

    Using pricing data to identify areas of differences between the PCWs for the same risks. This analysis took into account a commission sacrifice deal to ensure only genuine price differences by channel were identified.

     


    The impact

    Consumer Intelligence identified that due to a different question set around part-time employment on GoCompare, the prices returned were unintentionally higher than on other PCWs.

     


    The value

    The client implemented a rating change for part-time employed risks, which boosted sales on GoCompare. Further gains were to be realised from other inconsistencies.

     


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