Identify mapping inaccuracies that limit sales​ case study​ 




The objective

Identify areas of inconsistency in quotability and pricing across the PCWs. ​

​Worked with Pricing Manager and Underwriting Manager.


The approach

Using pricing data to identify areas of differences between the PCWs for the same risks. This analysis took into account a commission sacrifice deal to ensure only genuine price differences by channel were identified.


The impact

Consumer Intelligence identified that due to a different question set around part-time employment on GoCompare, the prices returned were unintentionally higher than on other PCWs.


The value

The client implemented a rating change for part-time employed risks, which boosted sales on GoCompare. Further gains were to be realised from other inconsistencies.


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