Pricing data an input source in DLG’s econometrics model​​​ case study​ 


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The objective

DLG has a market leading econometrics model and team, and are always looking to improve it’s efficacy through adding reliable third party sources.​

We work with the Marketing Effectiveness team and your marketing effectiveness partner Ebiquity on a monthly feed.

 


The approach

Consumer Intelligence provides a monthly feed of average quoted premiums for all channels, split by the required age groups.

 


The impact

Consumer Intelligence’s average premiums have been found by Ebiquity, your marketing effectiveness partner, to be a strong input source for DLG’s econometrics model.

 


The value

Our data provides a faster input into your market-leading econometrics model, allowing the business to make quicker informed decisions from it.

 


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