Motor Insurance Add-ons Report

Did you know only 41% of consumers can correctly identify the cover provided by their breakdown add-on policy? Our brand new motor insurance add-ons report reveals consumer understanding of add-ons, as well as which they’re most likely to buy.

Exclusive insight compiled from three separate data sources

The data presented within this report was compiled from three separate products within the Consumer Intelligence product suite. 

Insurance Behaviour Tracker

Consumer behavioural survey data collected from 1,000 respondents per month over a 12 month period from July ‘18 to June ‘19.

Market View

Pricing data collected from 3,600 risks run across the “Big 4” price comparison websites during September ‘19.

Omnibus

A bespoke, nationally representative consumer survey completed by 1,000 respondents during October ‘19.

As featured in the press

Who’s buying motor add-ons? New research reveals all

New research from Consumer Intelligence reveals which motor add-ons are most valued by consumers, and which consumers are most likely to pay for them.

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Consumers Baffled by Breakdown Add-Ons, Can The Industry Do Better?

Consumer Intelligence’s report on add-ons and market benchmarking can help insurance brands to find out how they compare and how they can improve their competitive position.

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Ian has made it his life’s work to help companies understand how to improve their world by helping them better understand their customers.
In 2003, he launched Consumer Intelligence, a data analytics company that helps businesses fixate on executing great customer strategies, which now operates in 9 countries globally. Ian is a Fellow of the Institute of Direct Marketing, a Best Business Awards judge and an I Love Claims Board member. He is a graduate of Harvard Business School

John is Consumer Intelligence’s product
manager for general insurance pricing. A general
insurance specialist with over 20 years’ experience in the insurance industry, John has worked in an intermediary, aggregator and direct insurer. Based in Scotland, he has accumulated a wealth of knowledge around how these markets operate.

As head of our Advisory service, Rajeev brings a
wealth of experience, having successfully delivered transformational performance improvement for financial services players on a global basis, from strategy to implementation. He specialises in advising clients on growth, performance improvement, retention and customer engagement.

Prior to joining the business in 2017, Rajeev spent 17 years in strategy consulting with PwC and Booz & Co., where he advised many of the leading global banks and insurers.