Will flexible insurance bend consumer shopping behaviour?




About the webinar

This webinar was recorded on the 13th November and highlights exclusive consumer research insights and analysis from our Horizon Scanning practice. We delve into how flexible and on-demand products are changing consumer behaviour in the general insurance markets.


What will I learn?

  • Hear exclusive research insights on whether consumers are likely to adopt flexible and on demand insurance products
  • Access consumer feedback on how appealing flexible and on demand insurance is compared to a traditional 12 month policy
  • Understand the variance of likely customer take up across insurance brands
  • Understand whether consumers believe home or motor insurance is better suited to flexible and on demand products
  • Join in the debate as to how flexible and on demand insurance products will change consumer shopping behaviour
  • Hear from some of the industry’s most innovative speakers around how insurance is changing
  • Access exclusive Consumer Intelligence research insights on a hot industry topic

Register to see the webinar

Date:  Recorded 13/11/2018

Duration: 1 hour



Leigh Calton

Senior Consultant

Leigh is an experienced insurance industry marketer and strategist, specialising in future-proofing organisations by providing strategic and operational frameworks for dynamic and sustainable growth.  He has worked across life and pensions, private healthcare and general insurance, holding senior roles in digital strategy, customer segmentation, marketing, data analytics, research and proposition development.

Leigh is a frequent speaker at leading business conferences on topics including artificial intelligence and the role of insurance companies in the smart home and has previously worked for blue chip companies including Denplan, Friends Provident, AXA PPP healthcare and Ageas. He joined Consumer Intelligence in February 2018.


Stuart Peters

Consumer Research Manager

Stuart is an experienced researcher with 18 years of experience in the market research industry. Stuart enjoys working on both quantitative and qualitative research projects and has been a frequent speaker at external business events and industry conferences. Stuart’s research experience encompasses brand tracking and advertising evaluation, customer satisfaction, consumer behaviour, proposition development and segmentation. Stuart worked for Aviva for 29-years and, during his time as senior research manager, he ran numerous product and proposition development projects.


Ant Gould

Journalist, Editor and Communications Consultant

Ant Gould is an award-winning journalist and editor who is now working as a freelance media communications consultant and writer specialising in insurance.

Ant was previously director of faculties at the Chartered Insurance Institute where he led the market and membership engagement strategy across the key areas of claims, underwriting, insurance broking and life & pensions.

Prior to that he was group editor in chief at Incisive Media where he spear-headed the content strategy for the insurance division brands across print, digital and events including Post, Insurance Age, The Actuary, Professional Broking, Reinsurance, Cover and Employee Rewards & Benefits.


Andy Bache

Senior Innovation and Proposition Development Manager

Andy has a wealth of experience within financial services proposition development and marketing.  He’s worked for Ageas in various roles including insurer management, aggregator management, product development, proposition development, consumer research and innovation.

He has a curious mind and is passionate about bringing real customer understanding into the development and delivery of new initiatives to better meet the ever-changing insurance needs of consumers.

Before Ageas he previously worked in banking working for Alliance and Leicester and HSBC in product marketing roles covering insurance, mortgages and personal loans.