The most comprehensive, insurance-focused
consumer survey in the market
Enhance decision making, performance monitoring and planning by understanding consumer behaviours, attitudes and intentions.
Pet is a booming market. Since the beginning of the Covid-19 pandemic, pet ownership has risen drastically, with an estimated 59% of households in the UK have at least one pet.
Whilst most people insure their pets, there is still a significant proportion that still choose not to, and our IBT data helps to understand the reason as to why, and what you can do to change their buying behaviours.
The Pet Insurance Behaviour Tracker is a quarterly survey, made up of 1,500 respondents - 1,000 of which are insured pet owners, and 500 uninsured pet owners.
And a lot more.
Inform planning decisions on channel strategies
Identify opportunities to maximise retention and acquisition rates
Evaluate competitor strategies
Monitor and support development of competitive strategies
Test internal assumptions
Understand the impact of customer satisfaction
Who is it for?
Pet IBT is an invaluable tool for companies within the general insurance market and is used by brokers, direct insurers and aggregators.
The different modules available in IBT can be useful to different areas of your business. These are retention, shopping journey, NPS and customer experience.
How does it work?
We collect data every quarter from pet owners, monitoring their behaviours, attitudes and intentions before, during and after the renewal process.
Shopping and purchase decisions are tracked at market, brand and channel level, enabling changes and trends to be identified and monitored.
How can it help me?
IBT informs business planning by helping you answer key questions about how consumers interact with you and with your competitors at renewal.
As well as how to attract new customers through learning about their pains with their current provider or why they have yet to choose an Insurance provider for their pet.