The challenge
Our client wanted to undertake primary research to gain feedback on the initial stages of a product proposition designed specifically to serve the financial needs of international students.
The approach
The target sample was defined as hard to reach but using a variety of approaches CI were able to reach a small sample of individuals using an online survey and to obtains a more in-depth understanding of students views by conducting depth phone interviews.
The impact
The research provided our client with an in-depth understanding of the target audiences reactions to the product proposition in its initial format and helped to identify potential ways of developing / expanding the product offering that had not previously been considered by the product team.
The research also provided a better understanding of how and when to communicate / market to this hard to reach audience.
We are an insight partner for financial services, inspiring confident decisions that build consumer trust. At the heart of every business are customers. At Consumer Intelligence, we gather unique data and intelligence about consumers and companies to understand the market.
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